I Wear Hijab and I Let a ‘Stitch Fix’ Stylist Style My Clothes

by Atiya Hasan Instagram

No one told me that there comes a stage in your adult life when you look in your closet and nothing is really you anymore. Despite changing body shapes, tastes, and fashion trends, my closet had grown stagnant. No joke, I still had clothes hanging in there from high school! Between Brown Girl, my other two part-time jobs, and trying to make it into a residency program next year, time to go shopping is a luxury that is hard to come by, not to mention the decision fatigue I experience on the daily, especially when it comes to figuring out what to wear.

As someone who has worn hijab for most of my adult life, shopping becomes that much more complicated. There are certain considerations be taken: the clothing must be modest and cover appropriately, they must be comfortable and reflect my personality as well as my professional aspirations. So over the years, whenever you find an outfit that exemplifies these values, you hang on to it for dear life!

A month after moving into my new apartment with its massive walk-in closet—which my clothes shamelessly take up 3/4 of—I noticed that I kept reaching for the same trusted 5-7 outfits. So that’s when I started considering online services that utilize a personalized style profile to figure out your preferences and send you clothes based off of it, in the comfort of your home.

There are quite a few out there like Wantable, Daily Look, Le Tote, Golden Tote, Gwynnie Bee, Trunk Club and more. Stitch Fix happens to be the most popular of these online styling services. I asked around if anyone I knew had used Stitch Fix and many of my friends mentioned loving it despite the high price point. I asked a few other women who dress modestly and wear hijab, they mentioned hearing good things about it from their friends and coworkers but were hesitant to try it for themselves considering the average Stitch Fix user—and assumptively, the stylist—is white.  This became more apparent when I joined the many Facebook groups dedicated to Stitch Fix for Buying, Selling, and Trading, most of its members were also white women.

One friend noted:

“They won’t know how to dress a hijabi! It would be a waste of money.”

But I was getting desperate! I had already started emptying out my closet of clothes that I kept finding excuses not to wear. I even got rid of two pairs of jeans that had ripped in a well-hid crotch area despite how comfortable they were. I definitely needed higher quality clothes that I could hoard for the next 10 years of my life.

So I set out to create my perfect Stitch Fix profile. I wanted to educate my stylist about the general restrictions hijabis adhere to. I filled out all the options, put in extended information about myself where ever the form allowed me to, paid the $20 styling fee, and patiently waited for my first fix to show up.

Mentally, I prepared myself to not like anything and send everything back. Doing so meant that I would lose my $20 styling fee. If I chose to keep any of the five items they sent me, the $20 amount would be credited towards it. And if I chose to keep all five items, I got a 25% discount on my entire box! So in the 10 days between placing my order and receiving the Stitch Fix box, I tried to convince myself to like at least one item, you know, to be cost efficient.

The specifics: in my profile, I asked for a pair of jeans. I had recently gotten rid of two pairs of my jeans which had developed well-hidden tears in the crotch area. I asked my stylist to send me jeans that were comfortable but I could also pair with a blazer and dress it up. I also asked for business casual clothing. I told them I wanted to be fully covered and preferred tops that hung lower up to my hips. I made it a point to mention my budget wasn’t very high, some Stitch Fix veterans even recommend mentioning your exact budget for the entire box were you to keep it.

As soon as they shipped my box out, I received a tracking number in my email. Within another 2-3 days and my package was in my mailbox, two days ahead of the estimated date. So what did I get? Read below for pictures, prices and the final verdict.


Romolo Genevieve Stacked Chevron Pendant Necklace – $28

stitch fix[Photo Source: StitchFix.com]

This was at the top of the package and even though I had mentioned in my profile that I didn’t want any jewelry, they had sent me this necklace. I was disappointed. It was the cheapest thing in my entire box but unfortunately, I wasn’t even looking to buy jewelry in the first place. I already knew I wasn’t going to keep my entire box.

Verdict: Return

With a sinking heart, I moved on.

Kut From The Kloth Kate Distressed Boyfriend Jean – $78

[Photo Source: StitchFix.com]

One of the pairs of jeans I had recently gotten rid of was a pair of boyfriend jeans and they were one of my favorite pairs. I was excited to see this pair and when I tried them on, they felt really good on. One of the things I was concerned about with jeans is the frayed portions sometimes show skin and that was something I did not want. I was happy to see that my stylist had made sure that even though the jeans had some fray on it, they did not expose any skin.

My other concern was that since I was spending so much money on a pair of jeans, I wanted to make sure that these did, in fact, fit me well. This was the moment that I wished I was at an actual store to try on a smaller size before I made a final decision. As a last resort, I emailed Stitch Fix asking if they’d be able to send me the same jeans in a size smaller so I can try them on and decide which fit me better. To my surprise, within 24 hours, they responded saying they were sending over the smaller size pair of jeans and I could choose the pair I liked and send back the other! Now, that’s service!

Verdict: Keep

41Hawthorn Abrianna Longsleeve Knit Cardigan – $54

stitch fix[Photo Source: StitchFix.com]

The first thing I noticed was the color. I used to have an orange shrug before that I never wore and ended up donating but that one also didn’t really fit me right. The material of this shrug was definitely high quality and it held it’s shape upon wearing it too. My aim for getting Stitch Fix was to take my closet one step closer to being more professional and less casual, so I finally decided against keeping this. Maybe under different circumstances, if we meet again, I might keep it.

Verdict: Return

Papermoon Kucasta Cuff Sleeve Knit Top – $38

stitch fix[Photo Source: StitchFix.com]

I wasn’t sure about this one when I saw it out of the box. To begin with, it’s short sleeves and I knew if I did keep it, I would have to layer either a full sleeved shirt under it (which I find extremely uncomfortable) or cover up the sleeves entirely with a blazer or shrug.

Verdict: Return

[Read More: “7 Muslim-American Women to Celebrate on International Women’s Day 2017“]

Market Pruce Keely Henley Style Top – $38

stitch fix[Photo Source: StitchFix.com]

I am currently in love with this style! It is so hijabi friendly and so comfortable. It can be worn on its own over jeans or paired with a blazer for a more business casual feel. The print is also very classic. To top it off, the material is perfect for Houston weather!

Verdict: keep, keep, keep!

If I had kept my entire box, the total price after the 25% discount and the $20 credit was $157—a decent price for five items that you would wear on a regular basis and keep for the long term. I, however, only kept two so only received the credit. The other option is to buy all five items for the sake of the discount and sell or trade the items you don’t want on the many Facebook groups, the largest one has over 50,000 members.

Despite the high price point, I totally understand and appreciate the service that Stitch Fix provides. I no longer have to worry about going shopping for a specific thing, finding myself in the fitting room with eight different options and walking out of the store three hours later with nothing because it wasn’t exactly what I was looking for.

While, it is not something I can afford on a monthly basis and only when I need specific items like a new suit for my upcoming interviews or dress pants that can be worn casually as well as in a professional setting, I can just let my stylist know and expect to receive those items in my fix. Over time and multiple uses of the service, Stitch Fix better understands your sense of style and the fixes they send tend to improve as well!

Click here for my referral code if you’d like to try Stitch Fix for yourself. Leave a comment below if you’d like me to review any future fixes I get!


Atiya HasanAtiya Hasan is the COO and Editor at Large at Brown Girl Magazine. She currently lives in Houston, TX and is a recently graduated MD. She strongly believes in empowerment through knowledge. She is also a contributor for the anthology “Faithfully Feminist: Jewish, Christian, and Muslim Feminists on Why We Stay.” In her free time, Atiya enjoys consuming large amounts of chocolate and TV shows. She also live-tweets a lot of Netflix shows @Atiyahasan05.

By Brown Girl Magazine

Brown Girl Magazine was created by and for South Asian womxn who believe in the power of storytelling as a … Read more ›

South Asian Creators Claim Their Space at the Cannes Film Festival

Ever since we can recall, the Cannes Film Festival has been a merger of movies and glamour. On one side, there are hand-picked films — ready to premiere and make their mark in the world of entertainment — and on the other, audiences and paparazzi alike are served epic moments in fashion.

The festival, aimed to preview upcoming films from all over the world, invites a wide variety of guests that span the film fraternity, of course, but more recently, has opened its doors to many digital content creators, including renowned South Asian creatives.

With a more vast guest list comes a more recent debate: Cannes is a film festival and not a fashion showcase. Kickstarting the debate this year was none other than ace Bollywood director, Nandita Das, who in an Instagram post shared:

Sometimes people seem to forget that it is a festival of films and not of clothes!

In short, Das wants Cannes’ narrative to continue to focus on films.

[Read Related: Cannes Film Festival 2022: Red Carpet Representation at its Finest]

But of course, there’s been a paradigm shift in the guest list over the last few years; this shift has allowed talents from various industries — including lifestyle content creators, entrepreneurs, etc., who showcase their work in fashion and beauty like fine masterstrokes — to walk the carpet and represent their craft, making space for others in their industry.

Influential names like Dolly Singh, Kaushal, Diipa Buller-Khosla, and Shivani Bafna — all of whom made a raging impact on the red carpet this year — weigh in on the significance of representing South Asian artists/influencers on the red carpet, and how they feel they’ve been part of this paradigm shift at Cannes Film Festival.

Diipa Buller-Khosla

I believe that each step we take at events like Cannes sends a powerful message of diversity, cultural richness, and artistic excellence. Representation matters, and the presence of South Asian creators on the red carpet at Cannes helps broaden the narrative of beauty, talent, and creativity. It allows us to showcase our unique perspectives, narratives, and contributions, ultimately contributing to a more inclusive industry. By actively participating and making our presence felt, we help create more opportunities and spaces for South Asian creators, encouraging others to share their stories with the world.

 

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A post shared by Diipa Bu?ller-Khosla (@diipakhosla)

Kaushal

Since 2015, the first time I walked the red carpet, till this year I have always been invited by L’Oreal Paris, one of the main sponsors of the event. It has always been such an honor to be invited to the festival through the makeup brand that I have been using for almost two decades, and, before my social media career began. Personally, I feel a sense of acknowledgment from such a prestigious brand, and its head office teams that sponsor Cannes Film Festival, and value the work I have done and continue to do as a South Asian content creator within the beauty space. Makeup, hair, and beauty will always play a big role within the film industry and it’s something I have always created my content around which is why I am proud to attend.

 

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A post shared by Kaushal ? (@kaushal)

Dolly Singh

This is a proud moment not just for me but also [for] my peers and the entire content creator ecosystem given that we have reached such new global stages and presence. Of course, as you said, such film festivals, once considered as an exclusive hub for a congregation of the finest acting talents have, in the last few years, opened their arms to more people from the entertainment industry.

This is not just a sudden phenomenon with a burst of Indian creators at the festival this year but there is increased participation from non-film and non-South Asian celebrities across various spectrums from different sides of the world. Along with the many filmmakers, actors, producers, etc I also met some amazing influencers and entrepreneurs from other sides of the world. It’s amazing to represent India and celebrate and champion the advent of the digital ecosphere on such a prominent platform.

The confluence of actors and creators signified the amalgamation of traditional cinema and new-age digital influence, highlighting the transformative power of creative expression and how festivals like Cannes have become more forthcoming and progressive in their approach.

Cannes, like any other prominent festival, boasts of a red carpet that is synonymous with fashion and glitz, and I wanted to use this opportunity to represent all the amazing Indian fashion designers on the carpet besides, of course, attending the screenings. As someone who is just not an influencer but also an actress, I thoroughly enjoyed all the red-carpet screenings and meeting like-minded film talent from around the world at the event. At some point in the future, I would like to be attending Cannes for a film I’ve featured in.

 

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A post shared by Dolly Singh (@dollysingh)

Shivani Bafna

Creators are often placed into boxes of where they belong and the rooms they can be a part of. Being on the red carpet dismantles the ideology that there’s a cap on how far we, as creators and as a South Asian community, can go and what we can achieve.

The Cannes Film Festival has always been viewed as the epitome of a glamorous event — everyone who attends looks like they’re living their best lives. I used the platform to share an authentic message of what the experience felt like for me. To represent all of us who doubt our potential, experience imposter syndrome, and are nervous to find their place, yet continue to push through to achieve their dreams!

As the first Indian American influencer to walk at Cannes, I hope I can inspire young women to confidently ask, ‘Why not me?’

 

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A post shared by Shivani Bafna (@shivani_bafna)

There’s no doubt that the Cannes Film Festival is centered around films, and continues to be a unique space for the global film fraternity to bring their art and showcase their aptitude. But, creators like Bafna, Singh, Buller-Khosla, and Kaushal — a special shoutout to Raja Kumari for being instrumental in paving the way as well — have their own set of responsibilities to fulfill upon their invitation to the prestigious event. Their will to represent their South Asian identities, celebrate their industries, and continue to hold space for their peers makes their presence at Cannes more than just clothes.

All images in the featured photo are from the influencers’ Instagram feeds.

By Sandeep Panesar

Sandeep Panesar is an editor, and freelance writer, based out of Toronto. She enjoys everything from the holiday season to … Read more ›

Ankush Bahuguna: “My Favorite Makeup Hack is to Underpaint”

If I DM my friends a bunch of videos on any given day, one of them is almost always an Ankush Bahuguna reel. When I first stumbled upon his content, I saw him as an actor and a comedian, lifting our mood up during the lockdown one video at a time. However, his day-to-day content is more than just that — Bahuguna is changing the landscape of the beauty industry by making (and holding) space for men who aspire to be makeup artists and who have a passion for all things beauty.

[Read Related: The Art of Cleaning Your Makeup Brushes]

 

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A post shared by Ankush Bahuguna (@ankushbahuguna)

Content creator, makeup enthusiast, actor: Which title do you resonate with the most? And, why?

A creator is the word I’d resonate with the most — that’s what got me here — creating comedy, creating beauty content. Even as an actor, I’m very collaborative. I tend to weave nuances around a character and make it my own. I believe, no matter what you do, your work should be unique to you and that can only happen when you build it up yourself.

How did “Wing it with Ankush” come about?

Till three years ago, I used to work for a media house that had a whole team of stylists and MUAs working on every shoot. So when the world went into lockdown, I realized I would have to don all those hats myself. I used to [regularly] shoot videos with my mother and she didn’t know anything about makeup either. So I had to try my hand at it — I would do her makeup and we’d shoot videos together. Soon I realized how much I enjoyed learning a new skill from scratch. I used to paint as a kid, so makeup just somehow made sense. It felt like even though I had a whole lot to learn, it came naturally to me. I decided I would journal these experiments [on] a ‘secret’ page called Wing it With Ankush so that I can look back at it five years from now and see what I was up to [during] lockdown. I didn’t tell anyone about it. But people eventually discovered it and there was no looking back!

One word for gender stereotypes?

One word: Ingrained. It’s so deeply ingrained in us that we find it hard to just accept people the way they are.

 

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A post shared by Ankush Bahuguna (@ankushbahuguna)

How is (or isn’t) India evolving in terms of stereotypes?

We are definitely evolving. It’s a slow process but there’s hope. There’s a long way to go and for starters, I wish people could give non-cis people as much respect, appreciation, and credit, as they give to cis people like me, especially in the beauty space.

Must-have makeup products for men?

Makeup ‘must-haves’ are very subjective across all genders. Some people can’t do without a full face of makeup, while others could care less. I feel nothing is a must-have. [D]on’t wear makeup because you feel you need to, wear it only if it makes you feel good. My must-haves would be a color corrector, concealer, and powder.

Favorite makeup hack ever:

My favorite makeup hack is to underpaint. Apply bronzer and blush before your foundation. It’s so much more natural looking.

Let’s talk about your career in entertainment. What does comedy mean to you?

Comedy is a defense mechanism for me. It’s also self-expression, to be honest. That’s how I go about my day — finding humor in mundane things. Comedy is how I see life.

Beauty Influencer Of The Year Male (Popular Choice) — Ankush Bahuguna! Congratulations! You left your audience with these words in your Instagram post: “There’s always been too much self-doubt and too little self-worth.” How does one overcome that feeling of self-doubt?

As someone who has grown up constantly feeling inadequate, it’s difficult for me to not give in to self-doubt, literally every day. But I guess the idea is to be as kind and forgiving to yourself as you are to others. If you’ve come this far, you must’ve done something right. Right?

 

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A post shared by Ankush Bahuguna (@ankushbahuguna)

Absolutely right!

We can’t deny that Ankush Bahuguna is going out of his way to put a smile on our faces with his day-to-day content — reels, photos, Insta stories, and more! All while paving a new path for himself and, like we mentioned before, holding space for those who aspire to be them one day. Ankush continues to push the envelope one makeup tutorial at a time, showing the modern world that it’s time to take men in makeup seriously because they’re here to stay!

The featured image is courtesy of Dream N Hustle Media.

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By Shezda Afrin

Shezda Afrin is an aspiring physician from Philadelphia, Pennsylvania. At the age of four, it was quite normal of her … Read more ›

In Conversation with Neha Samdaria Founder and CEO of Aam: A New Type of Fashion Label

Aam
Aam

Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!

[Read Related: Indra Nooyi Talks ‘My Life in Full’ and her Journey to Becoming PepsiCo’s CEO]

 

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A post shared by Aam (@aamthelabel)

[Read Related: In Conversation With Illustrator Anoosha Syed]

What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?

I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.

When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.

You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?

On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.

Have you faced adversity as a newcomer in this space?

The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.

Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?

My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.

I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.

Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?

I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.

In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.

What made you decide to name the company Aam?

“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.

What is the process of rethinking fit standards?

Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.

At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.

[Read Related: Tech Leader Asha Easton is Pioneering an Innovative Future, Inclusive of All]

 

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A post shared by Aam (@aamthelabel)

[Read Related: Saree, not Sorry! In Conversation With Sasha Revankar, Founder of the ‘One Minute Saree’]

Where do you feel the fashion industry can improve?

There are big opportunities for improvement in supply chain, fit and inclusion.

On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?

I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.

And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.

As a CEO of a company what is your daily routine?

My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.

First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.

I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.

Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.

As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?

Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).

Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.

On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.

On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.

I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!

[Read Related: Shark Tank’s Krystal Persaud of Grouphug Solar is Breaking Barriers for Women of Color in Technology]

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We would love to hear some testimonials from previous customers.

“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S

“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M

“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L

“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S

Where do you see the company expanding in terms of different types of clothing offered?

I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.

What is the toughest part of running your own company?

Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.

But, easier said than done!

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.

 

Photo Courtesy of Yogini Patel

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›