6 Things We Need To Teach Our Moms About Beauty and Makeup

A little over a decade ago, I remember going to my mom and asking her to do my makeup. She reluctantly said yes and proceeded to put two very different eyeshadows on my eyes (with the applicator that the palette came with), added a powder that was three shades too light for my skin, and handed me a pink lipstick.

Since that fatal experience, I’m happy to say that it’s been about 10 years since I’ve been doing my mom’s makeup. LOL – but really. Truth is, I can’t blame her! It’s not her fault, or your moms or the Aunty down the street. Makeup wasn’t a thing for them growing up. They were barely allowed to wear lipstick until they were married (read: 21) and if they did wear anything else, it was dominated by a “Fair & Lovely” marketplace whose job it was to tell you how the amount of melanin in your skin is somehow directly correlated to your value as a person. Hence my Pakistani mom wearing Covergirl powder in “fair” – nah mom, we are “medium beige” all the way.

[Read Related: The Art of Healing: Finding the Beauty Within Your Journey of Mental Health]

What is it about this generation that’s different than past generations? Is it that we are surrounded by “beautiful” people of every skin tone? Is it the resentment that we spent our entire lives under an umbrella on the beach while our non-brown friends played volleyball in the sand? Is it that we are *finally* not afraid of the sun – in terms of getting dark… Wear sunscreen y’all, skin cancer is real. What makes us thrilled that Fenty Beauty by Rihanna has finally forced every other mainstream beauty brand to make more than “medium, medium beige, and medium dark” shades for our skin tone?

There are certain lessons that we can learn from our moms, i.e. makeup to enhance your features is a good thing. It’s not always about concealing what you don’t like (read: large pores and dark undereye circles) but also about enhancing what you love: your eye shape and full lips.

Our moms were the queens of the natural look and it’s so glam! But, here’s what our moms can learn from us now.


1. It’s art

Makeup, like many types of art, is fun and it’s allowed to be! It’s okay that the bright purple lip isn’t “beautiful,” it’s an expression of yourself and your mood. Our clothes are a reflection of our personalities and our makeup can be too. I’m not telling you to wil’ out with magenta eyeliner for a job interview, but don’t ever be afraid to try a new lip color if you only “wear browns” – red might look great! Have fun with it.

2. We do it for US

We DGAF about what men think of us with makeup. Exactly ZERO women will tell you that they wear makeup for guys. They may wear makeup when they want to see someone – but that can be a girlfriend, a work acquaintance or a boy. I appreciate it when people say that I’m beautiful without makeup, but this is fun for me — so get on board or get out.

[Read Related: 7 “Makeup Rules” you can Kiss Goodbye]

3. Order matters

Makeup order. Whether or not you choose to skip steps is on you, but here’s the official lineup: moisturizer, primer, eyeshadow, eyeliner, mascara, foundation, concealer, powder, blush, bronzer, highlight, setting powder, lip liner, and lastly, lipstick. Throw in brows wherever you want.

4. Quality over kits

Multiple products aren’t a bad thing and neither is investing in good pieces. You would never cheap out on a saree (“What material is this? Yes silk? But, is it raw silk?”) so why not be picky when it comes to what’s on your face? Leave the free kit with perfume behind and invest in products that are good for your skin and suit your individual skin issues. #DeathToTheKits

5. Your tools are key

Brushes are crucial. You wouldn’t chop without the right knife or cook without the right pan, right? Your brushes are the same way! Forget about the little sponge that comes with your powder or the q-tip wand in your eyeshadow pallet, you need real brushes. They don’t have to be super expensive either. These seven from Morphe (most under $10) should get you started: Brow brush, Flat eyeshadow brushLarge eyeshadow brushCrease brushBlush Face BrushBronzer BrushPowder brush, and, of course, a Beauty Blender – worth the $20, trust.

Swap your black eyeliner for dark brown. South Asians knew before anyone else that lining your waterline is where it’s at (kajal anyone?). But, black makes harsh lines. Dark brown compliments our skin color and enhances our eyes without the extra drama.

There are literally a million things that we can learn from our moms, (no really, but how exactly do you fold a fitted sheet?), but the new-age of makeup is what our moms can learn from us.

Share this post with your mom, aunty, mother-in-law or anyone else who needs to love the skin they are in.

17 Ayurvedic Beauty Brands on our Radar Right Now

Holistic beauty trends are more prevalent than ever — that makes ayurvedic beauty brands incredibly sought-after, as well. Do you find yourself asking what your beauty products are actually made of? A lot of us even resort to food products for a skincare routine such as honey for face wash.

The term “Ayurvedic Beauty” is getting more recognition outside the South Asian world as well.

Ayurvedic beauty is coined upon the term “Ayurveda,” which originated in Hindu culture as the basis of utilizing the five life forms — air, water, ether, fire, and earth — to heal the human body.

[Read Related: The Budget-Friendly Beauty Guide you Need This Spring Season]

Ayurvedic beauty brands focus on using herbs and natural ingredients to create their skincare range and consumers around the world are attracted to these natural products.

Scroll down to see some Ayurvedic beauty brands founded by South Asians.

Soma Ayurvedic

Is your skin feeling a little dry this winter? Nourishing your skin with body oil will lend it the right amount of moisture — Soma Ayurvedic’s jasmine body oil can do that trick! Shop the oil, and their full line of products, here.


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Sama Tea

If you’re familiar with author and podcast Host, Jay Shetty, then you may have heard of his tea line, Sama Tea. Herbal teas provide many natural benefits. Has it been a stressful week? Try their lavender rose chamomile tea for some TLC. Check them out here.


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Sahajan Skincare

Know the Netflix show “Ginny & Georgia?” Loved the actress’ fresh-looking skin? Sahajan Skincare is behind that glow! They’re a must-try, featured in both Vogue and Elle India. See their full range of products here.


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Shaz and Kiks

This unique company showcases its brand with an emphasis on ‘holistic.’ Whether it’s bad hair days or excessive shedding, not only do Shaz and Kiks provide the products to help but also break down the science behind the problem. Go on your very own shopping spree by clicking here!


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Looking for accessible ayurvedic beauty products? Look no further! Ranavat is now in Sephora. With a beauty line that covers both hair and skin, there’s something here for everyone. See for yourself here.


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UMM Skincare

UMM Skincare is known for its brown sugar body scrub, made with natural ingredients, and Bakuchi oil known to improve signs of aging and hyperpigmentation. Try it for yourself by shopping here!


Give your skin the best by adding ZAILA to your daily skincare routine! Click here and start shopping!


This brand is all plant-powered, and we’re here for it — you should be too! Check out their full range of products here.

Inde Wild

Are you looking for brown skin-friendly sunscreen filled with nutrients? Look no further. Inde Wild has its very own SPF 50, with natural substances such as liquorice extract and cica, and it’s a mineral SPF suitable for all skin types. See what the brand is all about and shop it here.


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Mango People

I’m always in the market for brown girl-friendly lipsticks, and ones that are made of natural ingredients are a huge plus. Mango People does just this with their unique lipstick colors that suit all brown skin tones. Try them out here!

Kama Ayurveda

Need to swap out your shampoo for something better? Try Kama Ayurveda’s Ayurvedic Hair cleaner, infused with a variety of herbs and pulses with key ingredients like vetiver, tulsi, rose, moong beans, and shikakai. They have a variety of products to choose from so start with your hair and keep shopping for more here!


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Forest Essentials

According to Forest Essentials, night time is the best time for hydration. Check out their night cream, filled with nutrients to enrich your skin. You can shop their wide variety of products here.


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Koppen Ayurveda

A brand made for modern living, their essentials are all worth a shot! Start shopping here!


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Looking for a new face mask to try? AAVRANI has a variety of face masks and explains in detail when you should apply the mask during the week depending on your skin type. Take a look here!


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Plant-based skincare, anyone? Delhicious has got everyone covered, so click here and fill your baskets!


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Pratima Skincare

Just getting into skincare and don’t know where to start? PRATIMA skincare has starter sets, with basics, that every woman can use such as vitamin C serum, essential oils, and collagen creams. Grab yours now by shopping here!


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Fable & Mane

Struggling with hair care recently? Fable & Mane includes various hair oils in their collection that help grow and nourish your hair. Not only that, they have a scalp detox line as well — definitely worth checking out. See their full range of products here.


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[Read Related: 10 Clean Beauty Products That’ll Have you Winning on Earth Day]

In a world that’s becoming more conscious of holistic living, embracing Ayurvedic beauty in your day-to-day is a step in the right direction, and these brands are here to help you get started.

By Hrishika Muthukrishnan

Raised in North Carolina, Hrishika Muthukrishnan spent 18 years thinking there wasn’t much to the suburbs before she discovered how … Read more ›