September 28, 2018September 28, 2018 4min readBy Rupa Parekh
Update as of September 28, 5:00 PM EST: The Senate Judiciary Committee voted 11-10 to recommend endorsed Brett Kavanaugh, with GOP Sen. Jeff Flake of Arizona supporting him. However, after meeting with Democrats behind closed doors, Flake, who earlier in the day announced he would endorse the nominee, called for a delay to allow for an FBI investigation with “limited in time and scope.” While backing Kavanaugh at the committee level, Flake said he’d only be “comfortable” moving ahead on the floor if the FBI investigates further.
Statement from President @realDonaldTrump:
“I’ve ordered the FBI to conduct a supplemental investigation to update Judge Kavanaugh’s file. As the Senate has requested, this update must be limited in scope and completed in less than one week.”
I am one of the many Americans who felt sick after watching the brutal, long testimony yesterday. I am a 38-year-old entrepreneur and mother of two kids. I watched every minute. It was painful and emotional to watch Dr. Christine Blasey Ford’s testimony and infuriating and gut-wrenching to then see Judge Brett Kavanaugh’s. I couldn’t stop thinking about it and woke up at 2:00 a.m. in a panic. I had to channel my rage somewhere so I started a Medium.com account and just wrote. I also tweeted to Flake something like 37 times (and probably deleted another 65 after reminding myself I should contain myself).
Didn’t Ford’s testimony conjure up a memory or two from your youth that lingers? You wish it would go away but you can’t forget it. It certainly made me think of how our brains can zoom in and focus on indelible moments while other details fade to the background. At the same time, Ford was a breath of fresh air. She brought humanity, humor, humility and class into the chamber. Must have been refreshing, especially live!
The afternoon was a stark contrast. From the first moment he began speaking until the very end, Kavanaugh came across as a caricature of a defensive, entitled, unhinged, privileged white man. It actually seemed as though this was the first time he was facing any personal consequences for his actions or REALLY being judged.
It was sickening. Alarming. Jaw-dropping. Why? Because Kavanaugh acted like he already has the job. The Minority Members, Ford and half the country were taking away his toy and we had to endure his 4-hour temper tantrum. Yet, because of these antics the Senate Judiciary Committee collected new information about Kavanaugh following the Thursday hearing.
I’m referring to how he:
Shook his finger at Minority Senators aggressively.
Interrupted repeatedly.
Turned questions directed to him back on to Minority Senators.
Could not and would not agree or recommend an FBI investigation, something he likely would have suggested if he were not the one vying for the job.
Rarely answered simple yes or no questions by the Minority directly.
Repeatedly mentioned how much he liked beer.
He showed us that he felt entitled to exemption from any scrutiny because he is a Christian. Entitled from any scrutiny because he went to good schools. Entitled from scrutiny because he played sports. Entitled from any scrutiny because there are girls in the world who like him.
How many times did he respond to questions about whether he may have blacked out from drinking by saying that he got into Yale Law School? So this person? This is your choice? In the face of all of this political circus, you want to rest your career on this guy?
The standout moment for me was when a Minority Senator asked him why we couldn’t just re-convene in a week after a thorough investigation. His reaction was complete disbelief and offense. But what about my family? How could I put them through this for one more week? Again, his response wreaked of white privilege as he is a Federal Judge who wants to go on to make Supreme Court decisions that can and will alter the entire course of so many people’s lives, sometimes for the worse. (Yes, read this part like a screaming mom.)
Are we as sympathetic to black and latino men who may have been wrongfully judged or sentenced within our criminal justice system? How many men of color have been sentenced to life in prison or the death penalty despite wrongful convictions? (I know the ACLU National and Brennan Center have the exact stats.) What about the havoc it causes their families? To not be mindful of the privilege of the post he seeks to obtain at this precise moment is insulting.
And yes, the whole episode made people like me think about race, not just gender. The lack of diversity on the Republican side of the Committee was in full focus. The picture of 11 white men, many of whom were furiously defending Kavanaugh and chastising the process, put front and center the reality of who holds power in America. It is a PAINFUL reality. Please let that sink in. The memes on my social media feeds made light of it because white power and privilege is something liberals think about every day. But, it’s worth spelling out. To watch Graham, Grassley, Hatch, Cruz, Cornyn and Lee vehemently sympathize with Kavanaugh was a sobering reminder that the good old white boys club is still intact.
But women and men are fired up. Protests are being organized. Money is being raised. We’re tired of the boys club. It is NOT our future. It is NOT something we want our sons to join. It is NOT the America of tomorrow.
So, the question is, what do we as a community stand for? Will we fall on a sword today for white privilege and vote to not invoke the appropriate process? Or will we dismantle old doctrines and BELIEVE IN WOMEN.
Your power is needed now more than ever. Start building and leading the new narrative.
January 18, 2023January 18, 2023 5min readBy Arun S.
Karan Singh Sunburn
From receiving his MBA from Harvard business school to being the CEO of Asia’s largest music festival brand Sunburn, Karan Singh combined his interests to push his passion for music! Singh received his bachelor’s degree in management from the London School of Economics and Political Science. He worked as an investment banker for three years at Ambit Corporate Finance before working at Sunburn which is a part of his family’s business. Sunburn started providing the music festival experience starting in the year 2007. The first festival was in Candolim, Goa. The music festival brand has put on over 5,000 events over the past 15 years. In 2022 The Sunburn Festival will be in it’s 16th year. Continue reading to learn more about Karan Singh’s journey with the Sunburn music festival!
What does the Sunburn brand offer and what made you have the festival in Goa as opposed to other parts of India?
We believe that Sunburn offers a really unique experience and is a melting pot of diverse people & cultures from not only across India but around the world. Goa is the ideal setting for this as there is something magical about Goa in the winter-time and truly enables us to tap into that global audience.
Safety at live events has always been a concern among concert goers. Considering recent, events more individuals have asked brands and artists to do more to ensure audience safety. What are you doing to ensure safety for live concerts?
Safety is a huge priority for us. We work with the best-in-class security agencies as well as closely with the police and requisite authorities. For anyone in the crowd a Sunburn safety officer will always be close by and easily visible. We also run an awareness drive on both social media and on ground.
What was the first Sunburn Festival like and what did you learn from this experience?
The first ever Sunburn Festival was in December 2007, and I had actually attended it as a fan, not part of the crew. However, it was absolutely eye-opening as the first proper music festival on Indian shores and opened up our minds to a world of possibilities.
As Sunburn houses so many electronic dance musicians who have been your favorites throughout the years?
It is difficult to pick from the list however the favorites for Sunburn, in no order and because of the amount of love they have shown Indian audiences, are Martin Garrix, DJ Snake, Dimitri Vegas & Like Mike, Hardwell and Armin van Buuren.
Do you plan to expand the festival to add other genres into the mix as well as more activities?
We have already expanded into different formats like Arena, Campus, Club, Reload and things like merchandize & academy. In terms of genres, we have been dabbling with genres like rap, hip-hop and pop, however our focus remains on electronic dance music.
What can someone expect from the festival as first-time goers?
Apart from a state-of-the-art production & line-up, one can expect a special experience, meeting interesting people from all over the world, and embarking on a creative journey of the theme for the year.
How does the festival help local musicians from Goa as well as the surrounding areas in India?
This year we had set up for the first time a special stage and village in the festival only for Goa which gave a platform to local Goan artists. But beyond that a huge focus for us has always been to showcase domestic home-grown talent and indeed 60-70% of the line-up each year is locally sourced.
What was the experience like this year in 2022 and how is it different from previous years?
The biggest difference was that this was the first time the festival was back to its full scale since the pandemic hit after 3 long years. It was a fantastic release for everyone there. Our theme was “the future is now” and this was reflected across the festival experience and particularly in the main stage design – termed “Cyberpunk City” which received rave reviews from all.
What was it like having the legends Black Coffee and Afrojack this year as well as the DJ duo Dimitri Vegas & Like Mike?
Afrojack and DVLM are both Sunburn & India veterans, it was amazing having them back crushing the main stage after very long. Black Coffee for us was something very new and exciting, to have a special artist and a unique sound like that close the main stage on day 2. However it was very well-received and took our experience to the next level.
As you have had the artist Avicii back in December 2011 how do you feel he revolutionized Electronic Dance Music?
Avicii is one of my all-time favorite artists and his show in December 2011 was actually my first one working on Sunburn so will always be extra special. There is no doubt that he revolutionized EDM by taking massive risks and introducing an entirely new sound which a lot of others then followed, but no one as well as he did.
How does it feel to be in charge of one of Asia’s biggest Electronic Dance Music Festivals?
It feels great, we have a very young but ambitious and hard-working team and our primary focus is to continue delivering the best possible experiences for our fans, artists and partners. India is such a vibrant and exciting market that I cannot help but be pumped about what the future holds.
Do you feel Electronic Dance Music is a misunderstood genre?
More so in a country like India possibly yes, where people who are not exposed to these experiences sometimes have preconceived notions about EDM festivals and the like. Oftentimes those people are also in a decision-making capacity and can directly affect the industry. However, things are certainly improving as the industry overall gets bigger and gets more acceptance.
What does music mean to you, Karan Singh?
Music provides a sound-track to life, it is something which is always there!
How do you choose to react when you receive negative comments about the Sunburn Festival?
Well, you have to be able to differentiate between those which are just trolling and those which are constructive or fair criticism. The latter is very important as it helps us to look at ourselves and continually improve, we are still a long way from where we eventually want to be.
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I hope it allows us at Sunburn to reach a wider audience of the desi community around the world and hopefully get some more people to fly down to Goa for Sunburn Festival 2023 which I can promise you all will be the best one yet!
Artist Testimonials:
Dimitri Vegas Like Mike
We have had a long connection with India. The first time we played here was more than a decade ago. Going from clubs to being a regular feature at one of Asia’s biggest electronic music festivals which is now an institution in itself. It’s been an exciting evolution to see how Sunburn has grown over the years. The fans at Sunburn are some of the most insane and every show is a special one. We’ve always had an incredible experience at Sunburn.
DJ Snake
Honestly, the energy I feel when I am in India is one of the most amazing things. I would say the culture and energy is what keeps me coming back! India is like a second home to me, just like Sunburn. I feel so comfortable and welcomed here. I’m always excited about coming to India and playing at Sunburn, experiencing new cities, meeting more of the people, hearing more of the music, and seeing more of the country that has influenced me so much.
Afrojack
Sunburn has helped dance music artists world over to tour India and connect with their Indian fans and I’m always excited about performing at the festival.
Hardwell
I’ve a long history with the Sunburn team. They are a great team to work with and they also give the fans amazing experiences. As an artist, I want to be a part of providing fans with lifelong memories and so we all share the same vision.
Alan Walker
Sunburn is one of the pioneers of the dance music festival scene in India and has been instrumental in creating a truly world class platform that supports the dance music industry and all of its stakeholders. I’m always excited about touring India with Sunburn.
Emily Harwitz is a journalist, photographer, and podcaster whose work focuses on making the outdoors a more inclusive place. Coming from a background in chemistry and ecology, Harwitz uses her knowledge to tell stories about the environment. She has written for many publications including High Country News, Hakai Magazine, Mongabay, Chemical & Engineering News, and more. Harwitz is an ambassador for Girls Who Click which is a nonprofit that empowers women to forge their paths in conservation photography. Her creativity does not stop there as Harwitz is also the host and producer of the Save the Redwoods League podcast: “I’ll Go If You Go.” Harwitz has explored a range of topics such as forest bathing, skateboarding, and building an inclusive community in the outdoors. Her stories do not stop there as Harwitz is always on the move looking for her next story. Continue reading to learn more about Emily Harwitz’s journey.
The term inclusion when it comes to the environment and outdoors does not always go together. How can we make the outdoors a more inclusive place?
The outdoors is inherently inclusive because, the moment you step outside, you’re outdoors, regardless of who you think you are. What needs to change is how we think about who is and isn’t “natural,” or what’s a “natural” way to behave. The natural way to be is however you are.
How have your personal experiences in nature affected the way you look at the rest of the world?
When I’m in nature, I feel the smallness of my being in the context of the bigness of the natural world. But the amazing thing is, when I slow down to look around, smell the air, touch the dirt, I feel like I’m a part of that nature, too. It’s really comforting to feel connected to something so vast outside myself. I no longer think it’s hoaky to say that appreciating nature’s beauty is spiritual for me. It just feels so good to look at water sparkling in the sun, or a dusting of purple and yellow flowers in a gently waving field of grass. Watching how animals and other creatures seem to flow through their landscapes is also a spiritual experience. How perfect they seem! And wow, I’m an animal, too!
This brings up some important questions: In what context do I exist that effortlessly? How can I foster that feeling for myself in my daily life? How can I foster that feeling for others? And how can I connect other people to that feeling of “I love being alive!”? That fuels so much of my work—wanting to share the feeling of what I experience in nature with others.
As you have covered many stories for various publications as a reporter, is there one that specifically calls out to you that you would like to expand upon?
I just wrote a story about biophobia, or the fear of nature, for Hakai Magazine and it got picked up by The Atlantic. I’m pretty stoked about that because this is a really important topic. The story’s about how certain aspects of modern life, like urbanization and the ensuing lack of daily nature experiences, are driving people to feel increasingly disconnected from nature. This not only impacts conservation, but also human health because nature provides so many benefits to physical and mental health. Here’s a good article introducing a growing body of research about the health benefits of nature immersion. Nature also provides the opportunity to feel connected to something bigger than ourselves, which I believe is an important thing to experience.
As someone who is in the field of environmentalism do you feel this influences you to follow a vegetarian or even vegan diet which is more supportive of animals from all walks of life?
Absolutely. Animals from all walks of life, I like that! I eat a pretty pescatarian diet and try to use Monterey Bay Aquarium’s Seafood Watch to look up the seafood I eat. I feel strongly about what I put in my body and where it comes from. Beyond the sustainability and health concerns of factory-farmed animals, I am deeply disturbed by the conditions animals are subjected to in factory farms. If you don’t know what I’m talking about, look it up. If you do know what I’m talking about and you’re still eating conventionally-raised factory-farmed animals, I’d urge you to take another look. We all exist in systems, though, and I know it can be hard for people to totally overhaul their diets—especially with things like ag-gag laws in the US blocking the spread of information about the conditions farm animals are raised in. It’s a privilege to even be able to consider where I’m getting my food from, considering the vast food deserts in the US and how inaccessible fresh produce is for many. So, my hope is for a growing collective consciousness about our food systems that eventually leads to regenerative agriculture that’s healthy for all of us on this planet.
Are there any brands we can support which push the message of inclusion?
I think we should all consume less, so I’m going to recommend a few organizations promoting equitable outdoor access, diversity, and inclusivity: Skate Like a Girl, Feminist Bird Club, The Outdoorist Oath, Brown Girl Surf, Queer Asian Social Club, Hike Clerb. All of these orgs have great Instagram pages so you can fill your feed with diverse stories and faces. I guess this is still a kind of consumption, but hopefully an inspiring and generative kind!
How has Girls Who Click empowered you to get into the field of nature photography?
Girls Who Click connected me with an incredible filmmaking mentor, Dewi Marquis, who is also mixed Asian American. In addition to practical advice for film shoots, we’ve talked about work and life as women of color and the importance of listening to our own intuition during the creative process. Dewi’s involved with some great filmmaking organizations that I think the Brown Girl Magazine community would be interested in: Asian American Documentary Network, Brown Girls Doc Mafia, and Film Fatales.
As you have explored a range of topics on the Save The Redwoods League Podcast: “I’ll Go If You Go,” what are your plans for the newest season and how can we help support?
Thanks for this question! This new season is all about building community outdoors—hearing guests’ stories about how they started and grew their awesome community groups and organizations. My hope is that people can hear these stories and then go foster their own communities, wherever they are. All of our guests started with the desire to connect more with nature and others who can relate to their experiences as BIPOC and/or LGBTQ2S+ folks in the outdoors. If you identify with either or both of those categories, this podcast is for you! It’s by us, for us. The best way to support would be to listen, rate us 5 stars (if that’s how you feel), and share with friends. You can also follow the podcast on IG at @illgoifyougopodcast.
What is the Emily Harwitz starter kit for going camping or hiking?
I love this question! For hiking, aka a big walk outside, I always bring: a least one 32 oz. water bottle, a thermos of tea (oolong or green), a notebook or sketchbook, a pen or pencil. Sometimes I’ll bring a book that I don’t end up reading (how can I when there’s so much pretty nature to look at?), a tub of strawberries or other in-season fruit, my camera (currently shooting on a Sony alpha 6300 and a G200-600 lens). One of these days, I’m planning to bring my flute and a field recorder (Zoom H5). For going camping, I’d say: Make plans with a friend who already has lots of gear and likes to plan camping trips! Or there are lots of organizations that host camping trips you can sign up for. One day, I’ll go solo-backpacking, but I really enjoy camping with friends.
If you could go hiking with anyone in the world who would it be and why?
My Chinese grandpa who recently passed away. He loved nature, especially flowers, and I would love to go for a hike with to appreciate the beauty of nature together.
Who are your conservation heroes?
Personally: my grandmother who worked as lawyer to protect the environment in Florida, where I grew up. She introduced me to the whole world of conservation at an early age and I have so many joyful memories sifting through sargassum weed with her for tiny little shrimp and crabs, or looking for monarch caterpillars in the garden.
Thinking globally: Indigenous peoples around the world who steward and protect the lands they live on—including 80% of the world’s biodiversity. There’s growing recognition of this, and I hope to see more respect, protection, resources, and political action dedicated to Indigenous peoples who are doing this important work.
Do you feel that we will see a change and more representation in the outdoors?
Definitely! It’s already happening. Social media has actually been really beneficial in this regard because people can form their own communities online and share media and resources relevant to them. The outdoors industry is moving slower, but I’m seeing more initiatives to diversify marketing and such. The industry will have to adapt to include the people of the global majority if it wants to survive.
What do you see as the future for the outdoors?
Biodiverse (including humans!), inclusive, healthy, thriving, accessible experiences for adaptive skill levels. I am optimistic!
The sweet smell of petrichor, a cup of tea, and the redwoods. What more could you ask for?
True! Maybe an animal in the bushes nearby and a human friend to share it all with :)
January 18, 2023January 18, 2023 9min readBy Arun S.
Aam
Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!
What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?
I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.
When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.
You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?
On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.
Have you faced adversity as a newcomer in this space?
The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.
Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?
My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.
I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.
Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?
I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.
In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.
What made you decide to name the company Aam?
“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.
What is the process of rethinking fit standards?
Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.
At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.
Where do you feel the fashion industry can improve?
There are big opportunities for improvement in supply chain, fit and inclusion.
On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?
I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.
And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.
As a CEO of a company what is your daily routine?
My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.
First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.
I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.
Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.
As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?
Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).
Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.
On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.
On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.
I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!
We would love to hear some testimonials from previous customers.
“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S
“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M
“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L
“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S
Where do you see the company expanding in terms of different types of clothing offered?
I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.
What is the toughest part of running your own company?
Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.
But, easier said than done!
Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?
I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.
