Here’s something to take in: Never be strapped for an outfit again! holiCHIC’s #holiCHICmyway campaign makes it possible without the last minute scramble of, “What do I wear. I don’t have anything!”
This Spring/Summer ’18, be sure to join the girl gang at holiCHIC as designer Megha Rao and creative director Pooja Desai Shah work with badass babes Richa Kalra, Joanna, Sophia, Maryam Shah, and Rohma Siddiqui to show you how a single separate can go a long way.
The women at holiCHIC styled their muses in pieces exclusive to their brand and then asked the fashion influencers to deconstruct their look with a budget, which gave them the liberty to buy or take accessories and items from their own wardrobe and redesign their stylish canvas.
[Read Related: From Runways to Design: Megha Rao and Pooja Desai Shah Talk About Everything holiCHIC]
The #holiCHICmyway campaign is breaking traditional stereotypes one outfit at a time, and we’re excited to be the exclusive partners to share all five looks plus a question-and-answer with the influencers.
All photos are courtesy of Farhat Sikder.
Rohma Siddiqui
What is your full-time job? Blogger/Influencer
What are your long-term goals?I want to continue staying true to myself and always want my brand to be an extension of who I really am. I do regularly see negative comments and messages on my social media about having a dark(er) skin tone according to many South Asian standards of beauty and I want to continue to speak out against colorism in South Asian communities.
What words would you use to describe your style? Minimal, comfort, and fusion.
What are your 3 favorite pieces in your closet right now?Le Specs + Adam Selman The Last Lolita Cat eye sunnies, Stiletto black sock boots from Zara, and myTeddy coat from H&M.
What made you become a fashion blogger?For me, what I wear is a reflection of who I am and blogging has been an opportunity to create and bring my ideas to life. Having the ability to express my creativity and connect with other like-minded people is what made me pursue blogging full-time.
Give aspiring influencers some advice: There is a lot of competition in the industry now but that also means there are so many more opportunities to grow. Consistency is important and so is connecting with your audience. One thing to remember is that everyone has a different path to success so sometimes it’s a bit of trial and error. Learning from setbacks is also important because what works for someone else might not work you.
Richa Kalra
What is your full-time job? Psychiatry Residency
What are your long-term goals? To expand the role of media in mental health advocacy. Aside from that, ideally I also hope to work in television and film.
What words would you use to describe your style? Androgynous, eclectic and classy.
What are your 3 favorite pieces in your closet right now? Grey velvet oversized tee, an ocean blue/patterned silk kimono blazer (you can see me wearing this in one of my holiCHIC personal style looks), my leopard print faux fur coat. If you can’t tell, I also love textures!
What made you get into the social media game? It started with travel photography, but I’ve always been passionate about artistic photos. After moving to New York, I ended up crossing paths with some talented photographers and content creators whose work I loved…that’s when the collaborations began and continued as I built an appreciation for the creative space.
Give aspiring creatives some advice: Try new things — explore to find out what works for you and is most authentic to you. Most importantly, reach out, meet new people and collaborate! Through the community, I have met some incredibly inspiring people who have become the greatest of friends, and they continue to challenge me to push my own boundaries.
Sophia
What is your full-time job? Optometrist
What are your long-term goals? Really broad question — to have a successful career doing the things I enjoy and a happy and healthy family life.
What words would you use to describe your style? Classic, Modern, Edgy/
What are your 3 favorite pieces in your closet right now? Leather jacket, high-waisted black denim, printed kimono.
What made you get into the social media game?I needed a creative outlet aside from medicine and what I do day-to-day. I have always had a love of photography and fashion and so it was a platform that allowed me to explore those passions.
Give some advice for aspiring influencers: Just start somewhere. Today. Right now. GO!
Joanna
What is your full-time job? I work for Coach corporate but my title doesn’t really describe what I do. So, when you walk into a Coach store and you see the 3D props in the window, just know I probably designed that.
What are your long-term goals? My long-term goal is my life goal. I want to travel and see the world as cliché as it sounds. There is so much beauty in the world and I want to be able to see as much of it as I can while I’m here.
What words would you use to describe your style? Edgy, feminine, and comfortable
What are your 3 favorite pieces in your closet right now? This is a hard one. My style on a day-to-day is pretty casual. So I would have to say skinny jeans, any graphic tee, and a leather jacket — plus my combat boots.
What made you get into fashion blogging? I wouldn’t say I’m a fashion blogger or an influencer, really. But I changed my Instagram to be more fashion-centric after I’ve been working at Coach for a couple of years. It allowed me to have my own creative voice and to create something that was more for myself.
Give some advice for aspiring influencers: Just be authentic and true to who you are.
Maryam Shah
What is your full-time job? Social Media Marketing Consultant
What are your long-term goals? Sounds crazy, but I don’t have an end goal. I take everything for what it is and enjoy it as it comes.
What words would you use to describe your style? Trendy.
What are your 3 favorite pieces in your closet right now? Black Theory Coat, Mustard Heels, and my Stay Weird Tee from nohow.
What made you get into fashion blogging? I wanted to be able to create a platform to show Pakistani women that you too can embrace your creative side and be the voice for those that don’t necessarily have a space to showcase what they love aside from having a traditional career path. You know? Women should be able to embrace and love their individuality!
Give some advice for aspiring influencers: Don’t compare your progress to someone else’s. Everyone’s path is different and so is the pace of their progress. Take pride in all that you’ve accomplished and hope on accomplishing. Be consistent and give it your all! There is a place for everyone in this world, don’t be discouraged.
