A Modern Twist to the Iconic Tragic Love Story ‘Devdas’

[Photo Courtesy of Neerja Patel]

Bringing a modern twist to an iconic Indian tale, Junoon Performing Arts and the Hypokrit Theatre Company once again join together to bring you a spectacular dance piece.

Considered one of the oldest Indian love stories, “Devdas” has been the symbol of love and loss. It is known as the story of a man enduring the loss of love and his greatest desire.

Set in modern-day India’s competitive and dominantly masculine reality dance competition world, this remake of “Devdas” brings you the story of two women who desire both the man and ultimate prize: to be known as India’s Best Dancer.

This contemporary dance ballet depicts not just the story of our tragic hero, Devdas, but the stories of the women who loved him as well. Through flashbacks and vivid emotions, we are taken into the thoughts of our three main characters Devdas, Chandramukhi and Parvati-Paro.

We share in their struggles and inner battles of morals as they compete to become India’s Best Dancing Star.

[Photo Courtesy/Neerja Patel]

Traditionally the story has always had Devdas, a man, as the center. This modern twist features two female rivals, who depict two different worlds, struggling to achieve the same goal. This allows us to feel the pain and determination both women have to win.

Through the use of original music composed by Aalap Desai and innovative Indo-contemporary choreography by star choreographer Swarali Karulkar, Hypokrit Theatre Company brings to the stage the oldest Indian love story, as it’s never been seen before, where women rule, and love and loss are just a transaction.

The show begins by depicting a woman dancing passionately alone. She pridefully wears ghungroo, ankle bells, as she performs a traditional dance. Over time, we see her inner struggle of choosing to dance the way she wishes or to conform to what is asked of her.

The opposing leading woman is depicted as a confident and beautiful dancer, seen as both rebellious and powerful. Her inner struggles deal with ethical and moral ways of winning the prize she desires.

The story takes a serious turn when Paro seems to develop an attachment with another dancer, changing the happy demeanor of Devdas to irritable and heartbroken. As he begins dancing with Chandramukhi, he is overwhelmed with emotions ranging from what seems like happiness and contentment to jealousy and anger.

Throughout this modern dance ballet, Devdas can be seen as a character gravitating between both leading women. Unable to decide whether he wants love or the title more, he is shown struggling with not only himself but also his father to gain both his own desire and his father’s approval of dance.

[Photo Courtesy/Neerja Patel]

The simplicity of the stage brings you from the dance studio to the set of India’s most competitive dance competition.

Creatively put together, this version of “Devdas” teaches us that often with success comes loss. It reminds us the struggles we go through to obtain what we desire and the pain associated with defeat.

Most importantly, it depicts a story of betrayal and trust. Beautifully performed, “Devdas” not only is a show to keep you entertained but contains an underlying meaning for you to take home.

This dance ballet takes you on a whirl of emotions–from love to loss– from success to defeat. Thought-provoking and eye-catching, “Devdas,” a dance spectacle, is a must-see performance—especially for those who share a passion for dance.

Featuring Shivani Badgi, Adam Bourque, Francesca Genovese, Rehan Qureshi, Chandan Hingorani, Swarali Karulkar, Devon Lubar, Aditya Madiraju, Sharayu Mahale, Sonia Mukherji, Mally Reber, Irene Sivianes and Ruby Verma–the show will run in NYC until November 20.

For more information on purchasing tickets and show timings click here to visit the Hypokrit Theater Company.

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By Aysha Qamar

Aysha Qamar is a writer, poet and advocate based in the tri-state area. She currently serves as BGM’s News and … Read more ›

‘BollyWed’: Toronto’s First-Ever South Asian Bridal Series is Here!

For the Singh family, Chandan Fashion has always been bigger than simply a bridal showroom. Located in the heart of Gerrard Street, a bustling Little India in Toronto, the bright blue and pink building can be spotted from a distance. Over the years, Chandan has garnered attention from customers from all over North America, even as far as California and Virginia.

For Chandan and Roop, who work alongside “Mom and Dad,” Chandan Fashion is a family business and a way to showcase the beauty of South Asian culture while playing a helping hand in allowing every bride and groom to feel special on their big day. Chandan is their legacy and one they hope to be able to showcase the beauty and intricacies of throwing that “big Indian wedding” on their new CBC show, “BollyWed.”

“BollyWed” follows this tight-knit family through the joys and difficulties of running a multigenerational business. Throughout the variety of clients, discussions of new generation business practices versus old generation, many lehengas, and plenty of laughs, this is one whirlwind journey through the marriage industry.

Brown Girl had the opportunity to interview Chandan and Roop Singh, who were incredibly down-to-earth and a joy to speak to. Here is the interview down below!

What was the inspiration for opening Chandan?

Chandan: My mom and dad started the vision back in 1984 — they started the business. I have a store in India that was started by my grandfather which my father worked in as well, so it is kind of multi-generational of being within this industry of clothing and fashion. My father had a dream of starting what his father did in India, in Canada. While visiting friends in Toronto, my father knew that the Gerrard Indian Bazaar was the right place for them to start, it was the largest Indian market in the Northern America area. He rented a space for two years a couple of doors down from where Chandan originated and then in 1986 we had the opportunity to purchase the corner unit and grow it from one floor to two, to now a four-floor showroom.

Roop: And it should be noted that 1986 is also the year that Chandan was born, hence the name of the store. Chandan Fashion.

Many cities have their own versions of Little India. What was it like growing up/operating in Gerrard Street East? What do you think makes Gerrard Street unique?

Roop: It is funny you say that because even now when we have people traveling to Toronto, checking out Gerrard Street is on their itinerary. So we get a lot of clientele that are visiting from out of town whether it be visiting for the day or weekend. Some of them will sometimes get a hotel nearby for about a week and do their entire wedding family shopping with us.

Chandan has literally grown up in Gerrard Street, but I grew up in Toronto as well. I spent a good chunk of my own childhood in Little India on Gerrard Street. Growing up in the 90s, it was the only Indian bazaar in the greater Toronto area, so anyone who wanted to meet members of their community, have really good South Asian food, shop for upcoming events, or celebrate Diwali or Holi, this is where [they’d] go. This is where my mom would take me on the weekends and I remember popping into Chandan Fashion when my mom needed an outfit. In that way, our childhoods are connected over Little India and I feel like a lot of first-generation kids will sympathize with me, when we wanted to feel a little bit at home, that is where we would go.

How did you get the “BollyWed” opportunity on CBC? What is it like working with your family? What roles do you all play in the business? How do we get to see this in the show?

Roop: It has been quite a journey. It wasn’t necessarily such a drastic transition because already the family was very close-knit in the sense that they are working day in and day out. We do our social media together and our buying together, go to fashion shows. So naturally things we were already doing as a family were just translated to the TV. That is what I love the most about the show, it is just an authentic following of what we do on a daily basis as a family and as a business. It has been a great experience and something that we are super grateful for. It was actually seven years in the making and I’ll let Chandan tell you how “BollyWed” came to be.

Chandan: It started out in 2014. I was at a wedding show and I was approached by the executive producer, Prajeeth and we shot a shizzle. He had an idea of a wedding show with a family narrative and I had been watching ‘Say Yes to the Dress’ extensively. I knew that there was this really interesting market and this fascination with South Asian outfits and bridalwear given that it was so colorful and the beadwork was so ornate. There was a lot more interesting subject matter, especially if we tie that into a seven-day-long wedding and you tie that into multiple events and families. That is more prevalent in South Asian culture: what the mother-in-law thinks, what the mother thinks. But five to six years went by and we got 22 rejections over that period by almost every network imaginable. I was always excited that we were getting rejected because I knew that eventually, we would get a yes. Eventually at the end of 2021, around the end of the COVID era, the production company reached out asking if we were still interested in the show. I said it was never a question of ‘if,’ it was a question of ‘when.’ From the get-go, I knew that this show would be picked up, I knew it would be a success. In March 2022 we got greenlit. We had this amazing journey of seven months of continuous filming. It has been an amazing journey to be able to represent South Asians on television in a way that has not been done before. I like lighthearted programming and I am glad that we were able to influence the show because of our lives and make it a lighthearted family show that people can watch. But we still get to have important discussions.

Roop: I love that Chandan mentioned this. We get to showcase a lot of pivotal subjects in today’s society. For example, we made sure that inclusivity was showcased across all 10 episodes and that is something that I give credit to our directors and producers, they did a wonderful job showcasing how inclusive not just us as a business, but as a brand and as a family we are. These are values that have been instilled in us, that when somebody crosses your threshold and comes into your store, it doesn’t matter what their background is, their color, or their orientation, that is irrelevant. It is something that we don’t factor in, we just consider that this is the patron, the client. There is no judgment — not in our store, not in our family. And I love that we were able to share that on a big screen for everyone to see. That was one reason why it was so important to do this, but the other reason has a lot to do with Chandan and his childhood.

Chandan: So for me, I was born and raised in Toronto. I went to a very small school where I was the only South Asian for a long time in that school. I was the only Punjabi kid, the only kid with a turban, and eventually the only one with a beard, so I noticeably stood out compared to all my peers. My father with his best intentions sent me to a really small school, a private school, that he could not afford to pay for. Where at times the check would bounce every month, but he had a very strong belief that if he provided me a quality education [so] I would keep something really dear to him —keeping the belief in religion — I wouldn’t cut my hair, I wouldn’t cut my beard, I wouldn’t conform to society. He wanted to give me the best chance to succeed as is, [but] the unfortunate truth was I was bullied, I was picked on. I wouldn’t tell him, but people would grab my jurra, my turban, and my hair. And as a kid I would just let it go because you do not want to go home and tattle to your parents, but also because I knew how sensitive of a topic it was to my dad. And I think that my experience would have been different if people didn’t ask me every month, ‘How long is your hair? What do you keep under that?’ All these questions made me feel really uncomfortable, but the other kids also asked because they had never seen anyone like me. If I had grown up with a show like this, I would not have felt so alone, such a strong desire to belong. This is one of the reasons I really believed in the show, I really wanted to have representation. Even if there is just one other kid who watches this show and grows up in a suburb where there aren’t many South Asian kids; if he is able to turn the TV on and see my dad with such a thick accent — English isn’t his first language — but he still owns it so confidently. Or they see a guy like me with a turban and a beard and see that frankly he still has such a hot wife.

Roop: But beyond that, this gentleman with a turban and thick accent, they are such normal people. They love takeout, they like to play tennis, and they could be your neighbor. Other than their outward appearance, they are very much like you, very similar.

Your support in styling Priyanka for their drag performance was inspiring and refreshing to see. How do you change your styles/designs to foster inclusivity?

Roop: I think that goes back to what I was saying about how Mom and Dad have fostered this universal approach to our clientele. We do not look beyond their needs. I think it is also important to note that some people had thought that we had Priyanka come onto the show to make it more interesting, but their relationship with the store spans over the past five to seven years.

Chandan: Twenty years. Priyanka and their family have been shopping at the store for the past 20 years since they were kids. When Priyanka started exploring the world of drag, they came and said they needed a costume that they would be designing. It also wasn’t even any of my peers or me that made that connection with Priyanka, it was actually my dad, the older generation. He said, ‘Don’t worry beta.’ He actually corrected himself and said, ‘Beti, we will be there for you.’ And he got them a really nice sari and lehenga which they converted into a costume that won the first season.

Roop: And Priyanka put their own spin on it and created something amazing. Only because we were the designers of those pieces could we tell that that is a piece from our lehenga. They did such a fabulous job with it.

Chandan: I think we sometimes think of the older generation, like our parents, as being more conservative, but I think that it is a one-sided narrative. Not all of the older generation is as conservative as we think. And my dad just took it as a paying customer is a paying customer. It doesn’t matter what their orientation or beliefs are, and that just naturally unfolded into the story that we are sharing. He did not treat it as a big deal.

 

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For our readers currently planning their weddings, do you have any pieces of advice on how to balance all the heavy details of wedding planning without losing sight of why they are doing it for?

Roop: One thing for the bride and groom is not to lose sight of themselves in all of this. I’ve been there and done that. You plan this extravagant seven-day affair, you have all these people flying out to your wedding, and you feel this really heavy responsibility to make sure that all these guests are taking time out of their lives to celebrate your union. And like myself — and I am guilty of this, which is why I want to tell my fellow brides — [you] tend to make it less about [yourself] and more about everyone else who is attending. And yes, of course, everyone is important and I owe them respect for joining us. But remember what you want in the heart of heart, if you want a small wedding, go for a small wedding. If you want a big wedding, go for a big wedding. If you want the seven-tiered cake, go for it, if you just want cupcakes, go for that. At the end of the day don’t forget what makes you happy. Don’t lose sight of it, just be authentic to yourself.

Chandan: Oftentimes in the wedding industry, people are really looked down upon. Like, ‘Oh my gosh, you are spending so much for this wedding!’ Or, ‘You are obsessing over these details!’ If it is important to you, it is okay. I would not let judgment get in the way of doing what you want whether it be a small intimate 20-person wedding or a having a 1000-person wedding. This is your moment. The biggest thing I hear is, ‘Oh, it is only for an hour.’ But, if you have a photographer, nothing is for an hour. It is for a lifetime. Those moments last a lifetime. If it is something that you hold near and dear to you, you will cherish it. I wish people would stay true to themselves.

Roop: Yeah, agreed. Be mindful of what sparks joy in you and let that be your compass. The most important piece of advice though: At every function please request that your caterer create a to-go container of the meal at the event for you and your partner to enjoy after because often, and it is so sad to hear this, the bride and groom will eat last at their own event or not at all. And you spend all these months planning [an] extravagant menu and then you don’t even get to eat your own wedding cake. Hah! That happened to us!

Do you have any future plans that you feel excited about sharing with Chandan?

Chandan: Yeah! I would say concrete plans are in the pipeline. In the first episode of ‘BollyWed’ [you] see that we come to the realization that there is just not enough space and we would love to expand into another space.

Roop: And this is where you get a lot of the new generation, old generation beliefs. Because mom and dad believe that the family should stay very close-knit and together to run the one location. And Chandan has the belief that [the] true success of a business is when it is scalable, and has multiple locations nationally, globally even. In Episode 10 you get a conclusion, but we will let the readers watch it for themselves!

You can now watch the inaugural season of CBC’s “BollyWed” on CBC TV every Thursday at 8 p.m. EST or stream it for free on CBC Gem! And that’s not all from the Chandan Fashion team! They’ll soon be featured in an Instagram LIVE chat with Brown Girl Magazine, so stay tuned!

By Vashali Jain

Vashali Jain is a medical student at Virginia Commonwealth University. In her spare time, she likes to experiment in the … Read more ›

In Conversation With ‘Life of Pi’ Actress Salma Qarnain

Salma Qarnain

Few people can call themselves rocket scientists. Even fewer can say they are a rocket scientist-turned-actress, producer and Broadway star. Salma Qarnain is a Pakistani Muslim woman who can claim the title. 

Salma Qarnain
Salma Qarnain at the “Life of Pi” Broadway Debut | Photo Credit: Rebecca J Michelson

Artistry runs through Qarnain’s veins. Her grandfather was a filmmaker in Bombay and Karachi, before passing away at a young age. Her mother performed in plays throughout college. Now Qarnain is using artistry to build empathy, playing characters that represent her family’s story and promoting Black and Brown allyship through Black Man Filmsthe production company she co-founded with Roderick Lawrence.

Qarnain grew up in the Midwest but traveled back to Karachi often. Some of her earliest memories were in Karachi singing along to the Beatles and pretending to be Ringo Starr. When her family moved to the United States, typical of South Asian immigrant parental influence, her interest in math and science and immense love for Star Wars led her to pursue aerospace engineering, hence rocket science. Her mother’s passing forced her to rethink her goals and when she wanted to achieve them.

[Read Related: Anya Banerjee: The New Face of NBC’s ‘The Blacklist’]

Today, she describes her purpose for creating art in profound terms.

I want people to be equal. I want people to understand we’re very much all together a speck of dust in the entire universe, and that there are so many more things we share than we don’t.

Starting entertainment work in the aftermath of 9/11 made it clear how she, a Pakistani Muslim woman, would be seen.

I remember [at] that time… Friends of mine told me, ‘Don’t let anybody know x, y, z about you, because they may have a bias against you. Something might happen.’

The beginning of her career was defined by how Western culture perceived Muslims and South Asians. Her first entertainment gig was as a casting assistant in Washington D.C. She noticed if South Asians were cast,

They were going to be playing something stereotypical to what a South Asian person is thought of… that could be the geeky, mainly male, math nerd, or a terrorist.

While the position provided an opportunity to learn about what it took to become an actress, Qarnain also leveraged her responsibilities to make a change —  if a role didn’t absolutely require a white actress, she would gather diverse resumes for the casting director, slowly trying to shift the idea of what a person of color on television had to be. 

With people of diverse experiences joining writer’s rooms and a “pipeline of young South Asian actors,” the industry has improved but isn’t close to equitable. She sees “Life of Pi” on Broadway and Black Man Films as ways to combat that.

Broadway’s adaptation of Yann Martel’s 2001 novel brings a multigenerational South Asian cast to the stage and has Qarnain playing two roles — Pi’s (gender-swapped) biology teacher, an analytical, guiding mentor, and the Muslim cleric Pi studies under. “Life of Pi” is one of Qarnain’s favorite novels for being a story about faith, storytelling and the power of both to provide hope. She took a callback for the role via Zoom in an Applebee’s parking lot. 

I feel very invested in both of these characters. Just because they are absolute extensions of who I am as a person, and to have this be my Broadway debut — I couldn’t have asked for anything better.”

She got to play a Pakistani Muslim character once before in the off-Broadway play “Acquittal.” It was the first time she could represent an authentic story. In “Life of Pi,” Qarnain helped workshop the scenes with the cast and playwright Lolita Chakrabarti to make them more authentic. 

She absolutely took our suggestions and comments and reactions, for myself, from another person in our cast – who’s also a Muslim – and then from castmates, [who are] Catholic and Hindu, to understand what would work and what would people respond to. That’s where the gift was, that [Chakrabarti] was very receptive to what we had to say.

Salma Qarnain
Salma Qarnain at the “Life of Pi” Premiere | Photo Credit: Rebecca J Michelson

Black Man Films and her partnership with Roderick Lawrence run parallel to her theatrical journey. The pair formed the production company during the pandemic through a short film that Lawrence created to explore Black men’s mental health. As an enthusiastic fan of Lawrence’s work and having wanted to begin producing for film and television, Qarnain joined the project immediately. The short film, “Silent Partner,” went to 21 film festivals and won Best Short at several. 

It was never done for accolades. It was done because there was a purpose and message to the story around Black men’s mental health told through the lens of micro-aggressions in the workplace.

 

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The second short film, “Speak Up, Brotha!” was released in late March and will be played at Oscar-qualifying film festivals, this summer. 

For Qarnain, Black Man Films is a platform for change and Black and Brown allyship. 

I want people to look at our films and understand where they are, who they are in this film; in “Silent Partner.” If they’re complicit in propagating systemic racism, and, if so, what are they gonna do about it? How can they start? How can they talk to their parents? How can they, you know, engage with other South Asians and put a stop to colorism and any racism that exists against the black community?

Telling stories that reflect the experiences of people of color gives creatives the power to build systems that can improve people’s lives.

There is a racial hierarchy that exists and if we want to break that, we have to be a part of building everything, not just for us, but for everybody who isn’t white.

She is confident that the stories she’s helping bring to life will do just that and change the world in the process. From “Life of Pi” to “Speak Up, Brotha!” the possibilities for encouraging justice and empathy are endless.

Featured Image Courtesy of Bjoern Kommerell

By Usha Sookai

Usha Sookai is an undergraduate student at New York University, studying Journalism and Social and Cultural Analysis. With a passion … Read more ›

On the Road to the Oscars: M.M. Keeravani and Chandrabose’s ‘Naatu Naatu’ Redefines the World’s View of Indian Music

Naatu Naatu

“Naatu Naatu” is one of the most memorable sequences from S.S. Rajamouli’s epic action-drama “RRR,” and has assisted the Telugu-language blockbuster in becoming one of the highest-grossing films at the worldwide box office. With music by M.M. Keeravani and lyrics by Chandrabose, “Naatu Naatu” is a celebration of regional music, dance, national identity, and male friendship.

[Read Related: Redefining Sonic and Safety Standards in the Music Industry: The New Diaspora Music Experience]

But long before the song began collecting its accolades, its infectious tune and fast-step dance, performed vigorously by N.T. Rama Rao Jr. and Ram Charan, became a viral sensation outside of the film. It’s now the first song in a movie from India to be nominated for an Oscar and also to have won a Golden Globe. 

When asked about the song’s ripple effect across the world, Keervani remarked,

For us — the musicians and artists — social media is very powerful, because of the internet and reachability. Nowadays, globally, anything that is different by nature, anything that is innovative, a little innovative, will catch instant attention.

It all started with a TikTok dance challenge where thousands of fans mimicked the dizzying hook step, choreographed by Prem Rakshith, garnering hundreds of millions of views, and making the song a bonafide global phenomenon. Today, the official YouTube video has well over 123 million views.

While the science behind why certain songs have a higher virality is widely debated, Keeravani attributes a large part to the song’s instant connection with the masses to its unusual 6/8 time signature, taken from carnatic music — which he believes is “inherently encoded in the human body.”  

For non musicians, he vocally percusses the rhythm, “thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha, thik-i-tha tha-ka-tha.” 

[This beat] will give you instant energy. Like suppose, you’re going low on sugar. So there are things like instant energy boosters; like you consume some aerated drink or a cup of coffee with sugar. And instantly your energy is boosted. So six, eight will give you an instant feeling to get up, create some steps and dance. There is a swing in the beat. So you will react to that beat — involuntarily you will react.

Before Keeravani wrote the music for “Naatu Naatu,” Chandrabose was given the challenging task to pen the lyrics to this rhythm. Continuing a long-standing collaboration that began 29 years ago, Chandrabose has co-written over 400 songs with Keeravani, including this iconic title track — his only co-write on “RRR.” 

 

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Regionality played a significant role in the composition.

Ram comes from Andhra and Bheem comes from Telangana. Both dialects are different; the slang is different. So, there is a challenge to write both slangs in one song. Everybody should understand those words. That is the challenge.

Chandrabose explained how he needed to appropriately incorporate the various dialects from the regions the primary characters were from, and reflect colloquialisms from 100 years ago, when the film’s story takes place, that is also recognizable to present-day listeners.

In [the lyric] ‘Yerrajonna rottelona mirapathokku kalipinattu’ (which translates roughly to “like eating a jowar roti with a chili” in English), ‘thokku’ means pickly, like mango pickle. In Andhra, it is known as ‘pachadi’ and in Telangana, it is known as ‘thokku.’ So, everyone can relate and connect [to] that word. And since ‘thokku’ belongs to Telangana, that line is sung by Bheem.

The original Telugu version of “Naatu Naatu” was also dubbed and released across a variety regional Indian languages, including, “Naacho Naacho” in Hindi, “Naattu Koothu” in Tamil, “Halli Naatu” in Kannada, and “Karinthol” in Malayalam, and has collectively been streamed over 92 million times on Spotify.

Chandrabose remarks that he envisioned the lyrics to 90 percent of the song in half a day, but it took about 19 more months to finalize the song in its entirety. This was in great part due to the time spent on researching the dialects and finalizing each word to the overall ethos of the song. Rajamouli had given strict direction that the song should authentically be about one’s nature, their culture and countryside, and be universally respectful.

 

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When asked about how they scaled this process across the other five language releases, Keeravani recalled that they had to prioritize lip sync.

Since it’s a dance number, there is a combination of close shots and long shots. So the long shots are spared, but in the close shots, they need to be as close to the Telugu lyric, I mean, lip wise.

He added that the writing team had to make some concessions,

There will be a certain amount of compromise in the meaning of the lyric. But that is inevitable. As long as the song is conveying its main essence, it has no problem.

Culturally, India has a rich history of celebrating songwriters, composers, and music directors in cinema. However, this recognition does not always translate to credit and compensation. For example, “Naatu Naatu” was extraordinarily successful on TikTok, but TikTok isn’t available in India, creating complex monetization adversities. It’s especially important to understand that India’s non-bollywood and independent music market has a nascent publishing infrastructure and is traditionally known to have a work-for-hire payment model where song contributors are not offered royalties. 

Speaking optimistically to changing times, Chandrabose shared,

I’m getting royalty from past 12 years (from performing rights societies IPRS in India and PRS in the U.K.).

He explained that, especially with viral songs, some songwriters and composers have only limited careers in the “limelight,” but “after 10 to 15 years, they cannot get more work and they cannot get money.” He speaks to songwriting royalties as a key to retirement for the next generation of song makers.

So, at that time they will receive these IPRS royalties as their pension to meet their needs. They will get these amounts in their old age that will help them a lot.

Upon concluding our chat with Chandrabose and Keeravani, we marveled at the amount of progress that has happened for independent and non-hindi language music communities around the world. The virality of “Naatu Naatu” is a testament to the musical prowess out of South Asia, but also challenges the Western notion that Indian music is narrowly defined by belonging in the catchall ‘world music’ category, or the sounds of the sitar and tabla, or a lightbulb-twisting Bhangra club-hit wonder, or, if nothing else, then Bollywood — all in large part exclusively North Indian. Unfortunately, this distinctly important nuance still plagues Western media and major music institutions. 

 

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Recently during a Songwriters Hall of Fame conversation with Oscar-nominated songwriters, Paul Williams incorrectly introduced “Naatu Naatu,” as “the first Hindi-language song ever nominated for an Oscar,” which is spliced with not one, but two errors — not only misidentifying the language but ignoring A.R. Rahman’s “Jai Ho!,” a Hindi song which was nominated and won in 2009 for the same category. As South Asian artists around the world begin to traverse into global markets, we hope to see more Western entities taking the time to research, hire South Asian contributors, and execute due diligence to minimize inaccuracies and cultural erasure.

[Read Related: India’s Premier Composer and Musical Genius, A.R. Rahman Performs Live in Newark]

Looking ahead to the 95th Oscars on March 12, 2023, we can rejoice that “Naatu Naatu” is confirmed to be performed live by the original singers Rahul Sipligunj and Kaala Bhairava at Academy Awards ceremony. The Best Original Song nomination is up against “Applause” from “Tell It Like a Woman;” “Hold My Hand” from “Top Gun: Maverick:” “Lift Me Up” from “Black Panther: Wakanda Forever;” and “This Is A Life” from “Everything Everywhere All at Once.”

“RRR” is streaming on Netflix and Zee5. On March 3 it will be re-released in over 200 US theaters as part of ‘The RRR Fan CelebRRRation’. Check your local cinema guides for one-off theatrical screenings.

By Rhea Ghosh

Rhea has been helping music creators cross-culturally develop their narratives for over a decade, and is especially passionate about advancing … Read more ›