Tina Singh, formerly known as Mombossof3 online, understands how to make her presence known in the parenting space. Seven years ago, she set out to create and share content related to motherhood, and there’s been no looking back since. Singh has mastered the idea of evolving with the times and the needs of her audience while staying true to her number one role in life — mom!
As she navigated her personal and professional life through the lens of a parent, she came across a void that just wasn’t being filled. So, in typical Singh style, this mom of three put her entrepreneurial hat on and got down to creating a solution for Sikh kids who struggled to find a helmet that fits over their patkas (a small cloth head covering).
The problem was personal — all three of Singh’s sons wear patkas and just couldn’t find the right helmet for their safety — and so the solution had to be homegrown. Enter, the Bold Helmets.
Singh gave Brown Girl Magazine an exclusive interview in which she talked about the Bold Helmets, the change in her journey since she’s become a public figure, and what it was like to innovate her very first product!
Here’s how it went:
Let’s start from the beginning. How did this idea come to mind?
This idea has been in my head for many, many years — over five years. I had issues with my kids and having helmets fit them after they turned age four or five.
I worked as an Occupational Therapist, in the head injury space, so I was always the one saying, ‘Okay kids, you’re gonna have to tie your hair in the back, do braids, or something in order to put on a helmet properly because I’m not gonna let you go down these bike ramps without a helmet!’ That’s just not okay for me.
So I talked to my husband and said, ‘there’s gotta be another way this works.’ So we did all the things that parents in situations like these do — they hollow out the helmets, some people go as far as cutting holes at the top of the helmet — you do what works. But I had in my mind an idea of what I think the helmet should look like based on what a patka looks like, and what my kids look like. I then found an engineer to draw it out for me to bring [my idea] to a place where I can actually take it somewhere and say, ‘Okay, how do I make this?’
But, yes, it started mainly with my kids and facing that struggle myself.
You mention that this idea had been brewing in your mind for over five years. How long did it take you to actually bring it to life?
To this point, it’s been about two and a half to three years. I let it sit in my mind for a while. Winters come here in Canada and then we forget about it again until we have to go skiing, and then there’s another problem, right?! I did let it lay dormant for a bit for sure, but once I made the commitment to do it, I made up my mind to see it all the way through.
You recently pivoted and changed the name of the product to the Bold Helmets. Can you talk me through how you came up with the new name?
Bold Helmets became the name because they’re designed to be bold, to be different and who you are. I also think that the way the helmet is made, even though it’s made with Sikh kids in mind, there are other applications to it. I do think that taking the Bold Helmets approach embodies its [the product’s] uniqueness and really focuses on being bold and who you are.
And the Bold Helmet is multi-sport, correct?
This helmet is certified for bicycles, kick scooters, skateboards, and inline skating. It is not a ski helmet. So every helmet you use for a different sport has a different safety certification or testing that it has to go through. So, this helmet is called ‘multi-sport’ because it covers those four sports but I wouldn’t take this helmet and use it for skiing. I’d have to make sure that this helmet, or a helmet like this, gets certified for various other standards for other sports.
Makes sense! I want to change the course of the conversation here a bit and talk more about how you pivoted from Mombossof3 to innovating your very first product. How was that experience?
So what I did throughout this journey was that I went from marketing myself as ‘mombossof3’ to ‘Tina Singh’ because I was sharing more of my life’s journey as my kids were getting older and in an effort to respect my children’s space as well, and letting them decide how much — or how little — they want to be involved with what I was doing online. And part of that was about the journey of what I was doing next, and the transition came naturally to me.
I think right now, truthfully, I’m struggling in the space where I kind of have a shift in audience and so my usual, everyday self that I share on social seems like it doesn’t work. I feel like I need to find a new balance; I will always be true to who I am, and I will never present myself as something that I’m not. But, just finding a space for me to continue creating content while also taking on this new endeavor with Bold Helmets, is important right now.
Aside from this struggle of finding that new balance, what is that one challenge that really sticks out to you from this journey?
I think my biggest challenge being an entrepreneur is finding that balance between my responsibilities as a parent, which is my number one role in my life and there’s no one that can take that role for me — my husband and I are the only parents — and passions outside of that.
Do you think it helped that you were creating a helmet for Sikh children so it allowed you to pursue your passion but also work with your kids in some capacity since they inspired the whole idea?
I never thought of it that way, but yes actually, it did! So all my entrepreneurial projects have involved my kids. Even now they were involved in picking the colors, all the sample tests we did they tried the helmets on! They’re probably sick of it since they’re constantly trying on helmets, but I get their opinion on them. Even as we pivoted with the name, we involved them and got their feedback on it also. So, they were involved in very large parts of this project.
And my husband is also a huge part of this project. He’s been heavily involved in this process, too!
You have a huge online presence, and I know that you’re probably not new to trolling and bullying that comes with being on social media. More recently, Bold Helmets was subject to a lot of backlashes. Is there something that you took away from this recent experience? Was it different this time around?
The extent to which things got was different this time around and that’s not something I have faced in the past. But I have been in the online space for about seven years now, and I’m accustomed to it. I think what I learned this time around is that sometimes silence and reflection is the best thing you can do. Sometimes reflecting and not being defensive on feedback that you get — and this may be something that comes with age as well as experience — is best.
But, I’m happy with the pivots we made, the feedback we’ve gotten, and the way we’re moving forward.
You mentioned that this isn’t your first entrepreneurial venture. But each experience teaches you something different. What did you learn while working on Bold Helmets?
I learned to be okay with taking things slow. I’ve never been that person; I’ve always jumped the gun on lots of things. It’s understanding that it’s ok to slow down and recognize that things have to just run their course.
And while the interview wraps up there, there is more to come with Singh on her journey! Catch Lifestyle Editor Sandeep on Instagram LIVE this Saturday, January 28, at 10 a.m. EST, as she has a more in-depth conversation with Singh on Bold Helmets and more!
In the meantime, Bold Helmets are available for pre-order now, and as a small token of appreciation, Canadian pre-orders will get $10 off their purchase until the end of January 2023!
BGM literary editor Nimarta Narang is honored to work with author Ushma Shah in this utterly creative and novel, pun not intended, story about a young woman who has just moved to the United States with her husband, and her trusted diary. Ushma is a short story writer and an aspiring novelist. She has her short stories published in a few anthologies and online literary magazines like Kitaab and The Chakkar. She was born in Mumbai and raised in Mumbai and Cochin. She has an MBA and works in the corporate world. Work and life have given her the opportunity to live in multiple cities in India. She currently resides in Seattle and goes by the handle @penthythoughts on Instagram.
She is the kind of person who doesn’t like to go into stores without a purpose. But she sometimes does. And that’s how she becomes a hoarder. She also prefers only tried and tested places. The kind where she doesn’t have to go out empty-handed. The urge to not disappoint people is strong. So she ends up buying useless things. Like a snow globe with a turnkey. Or 12. She loves the tiny magical people and animals in it. Rotating. Glowing. Musical. But I am deviating from the point. Who am I, you ask? I am her. A piece of her. She takes me everywhere. Writes down her thoughts in me. Writes how her day was. That’s why I know her so well. Why am I telling you all this? Because she hasn’t written for a week now. Longest she has gone in half a decade. I don’t understand it. She won’t tell me anything anymore and I am just so curious. No, curious is the wrong word. The intensity is just not right. I am impatient. Restless. Maybe even hurt, too? I see what she does. How she looks. But that’s just not enough. Not for me. Her confidante for five years and suddenly it’s all poof.
Human addiction is a true addiction. I was superior for those glorious thoughts that nobody knew about her. She doesn’t look happy. She opens and shuts me, picks me up and then back down. In her new Michael Kors bag she bought recently at a premium outlet mall. She always wanted to see a new country. 32-years-old and she had never visited any country other than the one she was born in — India. She should be happy she is finally here. She couldn’t stop chirping about it when they got their visas approved. She and her husband. She has been here for three months now. Initially, she was happy. But then the euphoria died down and anxiety kicked in. The last thing she wrote was: “I haven’t had a bath for a week now.” Her husband is too busy with work to notice. The new project takes up most of his time. Plus navigating life in a new country is a project in itself. I hear him not understanding why an appointment is required for a self-guided tour of the apartments. And that they have appointments only till 5 p.m. which means they have to go house hunting during his office hours. Downtown Bellevue mostly has apartments for rent that are managed by corporations rather than individuals. But at least he is okay with the cold, having survived Delhi weather all throughout his life. It also doesn’t help that she is not used to the cold, having lived in Mumbai all her life. It only needed to turn 22 degrees Celsius in Mumbai when she used to set off; removing her sweaters and jackets from the untouched-for-a-year cupboard. So house hunting is a major bummer, painstaking process even for her. In a place where it always drizzles but doesn’t bring the smell of wet mud. Everything around her is concrete. Asphalt. Sterile.
One day on their way back, they visited the Meydenbauer Beach Park along Lake Washington. I saw a hint of a smile. The first one in a week. The pine trees are a solace. They stand strong, holding their ground at maybe a 100 feet. She cranes her neck back and tries to catch a look at the tip. Making her feel dizzy. She feels like she is falling back. Tilting her five feet frame. She removes her feet from the shoes. She looks at the rounded stones. Big stones. The size of an ottoman big enough to comfortably sit on but hard enough to not sit for long.
But by the end of the visit, she looked worse. That night she wrote and I was thankful for the visit. The first sentence read: I feel claustrophobic. She has lived in Mumbai all her life and never knew that subconsciously the sea made such a big impact on her psyche. The sea, unending in its view. Its waves crashing and rebelling against the rocks gave her a sense of space even though she lived in a one-room kitchen apartment. The warmth. She missed the warmth, although sometimes too stifling. The sweat, and the saltwater smell. There was much to be thankful for here in Bellevue, even though there were no crashing waves and it was 45 degrees Fahrenheit today. The sand, too cold. But there was peace, there was calm. But what about the sounds that she craved, the feeling that stimulated her senses? That accompanied her every morning: the ‘tring tring’ of the cycles, the ‘tip tip’ of the water overflowing from the tank after it was filled. The daily TV news her Ma watched. The smell of her morning chai with grated ginger. The ting ting of her small bell during pooja. These are the things that she does not write but I know her. I know how to read between the lines.
But somewhere I have failed her. I must have. If she did not find comfort in writing. For how could she have gone on without it for a week? How could she? She is as used to me as I am to her. Or at least I thought that.
But now is not the time to feel irritated. She has started writing again. I was overjoyed; I thought everything would be back to normal now. How naive was I? A few lines in, and I am worried. I am also worried that my annoyance will seep through the pages and into her hands. She writes: I miss my place where the duration of the days and nights are almost the same throughout the year. A place where I don’t have to see a 4:30 pm sunset. Or a sunrise after 7:30 am. Nobody prepared me for less than 10 hours of daytime. I feel like I took the sun for granted. When I first came here in October, the sun set at around 7 p.m. Every day, the sun set a little early from then on. 6:50, 6:43, 6:22, 6 p.m., 5:54 p.m. And then on November 6 came the thing I was least prepared for. The Daylight Savings. I would gain an hour, they said! What I gained was a sense of doom. Because the clocks were set back by an hour, the sun set before 5 p.m. every day from then on.
The seasons are what make me. Why then, am I afraid of the seasons? No matter what the weather, the weather is constant. It is constantly too hot, or too cold or just not warm enough or just not cool enough. Every day in itself brings a new season.
“Oh, there is a heavy rain forecast for the whole day today.”
“Do you know it’s going to snow today?”
“Amazing weather! Isn’t it a perfect day to travel?”
Seasons are a universal language, everyone understands it. It transcends manmade boundaries. Just as I am feeling the cold under the layers of clothes I wear. A breeze rippling through the surface of the lake water makes me shiver. If the seasons are what make me, why do I feel cold and sad. Maybe because I long for a different weather. Having grown up in a tropical city, my body is not used to the cold. But is that all? The great reason for the hollow? It can’t be. And I am restless because I can’t figure it out. If not this, then what else? What else could it possibly be?
When she writes this I figure it out. I am always able to figure her out. Her mind does not want to go there. Because after all, this is the life she chose. Of course, how could I have been so blind?
Around two weeks ago I observed her. Observed and observed for a few hours. A few days. Even then I knew something was amiss. She was writing but her heart wasn’t in it. It was dwindling. She doodled and dawdled. A sentence here. A sentence there. Then I was discarded on the coffee table in front of her. My observations, you ask? She scrolls through LinkedIn, going through a series of posts about the looming recession. She searches and applies obsessively to 50 job openings every day. And day after day, her laptop or phone chimes in with a rejection email. She refreshes. Refreshes. Refreshes. Every 10 minutes. Whatever she is doing. No matter if she is in the kitchen or the washroom or the living room. She is glued to her phone checking for a new email. A new job opening. She set her filters to relevant job openings… And then goes on to the painstaking process of filling her details out on different company portals. When she reached the USA, she was hopeful. Of finding a new job. Was very optimistic. She had worked with global companies in India after all. Surely that had to account for something. But with each passing day, the light within her dimmed just a little. Bit by bit. I hate to admit it but I didn’t come to this conclusion when I observed her. It struck me when I stopped and she wrote again. Sometimes I need a macro perspective after micro is too much. She is so inside her head and not on paper that she cannot understand. But I also don’t think it is as easy to pinpoint. It’s a combination of things in her life, culminating in a single point of paralysis. Even now, who knows? It’s just my opinion of a subject I don’t understand completely. She is talented enough to fool everyone around her. Her friends and family also do not know this about her. They think she is enjoying her break from work. They think she is immensely enjoying the exploration of a new country without a worry in the world. She hates admitting that she is miserable. She wants them to feel that she has got it all together. That her life is perfect. When they go through her social media profile, they find her happy pictures. Ecstatic even.
A couple of months ago when she was leaving for the USA, her office colleagues had warned her: “One of my sisters lives in the States. She is miserable there. Wants to come back but her husband doesn’t.”
“He has a high-paying tech job and all so he is okay. But he is on an H1-B visa without an I-140.”
“So? What does that mean?”
“Which means the spouse can’t work. So she can’t work.”
“I am surprised you didn’t know this.”
“I haven’t started my research yet on the visa types and job search. But I intend to.”
“It is very important to understand your options. It is not always as picture-perfect as it seems. My sister is busy doing all the household chores. And she is not happy. Her social life was here. She has no friends there. Only his work friends they mingle with.”
“I know about my visa type though. I can still work there.”
“Oh, honey,” she gives a sympathetic smile, “but everyone wants to convert into an H1-B once they go there. So there could be a brief period where you might have to be unemployed.”
“But that doesn’t matter. Because we intend to come back in a few years. We just want to experience a different work environment and culture and to have that thrill of living in a new country. But only for a few years.”
“Honey, they all say that. As I said, consider your options once you are there before you decide anything. Okay?”
“I will, thanks. I am sure my husband would also check about these things. It is a major decision after all.”
“Oh, I am sure he would.”
She was very emotional on the last day of her job. She had worked there straight out of B-school. She had met some people who would become close friends and some who were toxic. But on the last day, she knew she would miss them all. She didn’t think that saying goodbye would be this difficult. Her name on the desk and chair in bright white letters with a black background came alive with memories. Memories of birthdays celebrated, lunches ordered, huddles and meetings, apprehension of deadlines, the adrenaline rush of getting it done just in time, the accolades. It felt empty by itself if not for the people she surrounded herself with. Her friends.
Her colleagues. They motivated her and pushed her to give her best. Her manager was always an inspiration. Solving problems and giving solutions in a way she herself didn’t think was possible. She learned a lot from each of them. But she was excited to begin a new chapter. But the isolation in a new country was what she hadn’t counted on.
Her husband noticed when she hadn’t had a bath for a couple of days. He thought it could be laziness. When he asked her about it, she said she would. Her reply was curt, and tone grumpy, so he left it at that. After a week of the whole no-bath scenario, her husband thought it was time to have a talk. This wasn’t one of those phases she would overcome on her own. A little push. A little nudge would maybe do her some good. When he saw her refreshing her Gmail inbox for the umpteenth time that day, he said,
“You know, we came to this country to experience a new place, a new city.”
“Hmm.” Eyes glued to the screen.
“Don’t you think it’s time to do that?”
He places his hand in front of her phone.
“What are you so worried about?”
She looked at him for a moment before answering. “That I won’t find another job. Every day on LinkedIn, there is a new company that’s laying off or announcing a hiring freeze and I am worried that my career break will just go on longer.”
“But weren’t you always saying that you needed some time off to pursue your passion of writing?”
“All that’s good to talk about. But I need to focus on my career too.”
“I understand that, but the recession is not your fault. You are doing everything you can.”
“I need to do more.”
“You need to get the bigger picture. Zoom out. You have a glorious opportunity to work on your writings. You have notebooks filled with stories. Don’t you think it is time you polished the pieces and submitted them somewhere?”
“What I need to do is get a job.”
“You will get it but the time that you have right now, in between jobs, is hard to come by. Think about it. You can try to do what you always talked about doing. Or was all that just big talk?” I could see, she took the bait.
She considered. “Hmm,” was all she said.
“I also found something for you.”
He had searched for a public library nearby. A magnificent three-storied red brick building standing beside a park. Just a mile away from their home. She could get herself a membership there. I thought this was an amazing idea. She had always wanted a house near a library. I could tell that this piqued her interest even if she feigned indifference to her husband. She wanted to see it first. I could see it in her eyes. And here I thought that the husband was too busy to notice her worries. I guess he was letting her be. Well, I couldn’t have guessed it. I can’t read his thoughts.
The next morning, she woke up to her alarm at 7:30 a.m. and had a shower. She was ready by 8:30 a.m., in time for the library to be open by 9 a.m. She was armed with her warmest winter jacket and a beanie. Wandered around the streets on her way to the Bellevue library. Taking in the strollers with their prams and pets. Warm coffees in their hands. In 10 minutes, she was standing in front of the library and was not disappointed. Covered with floor-to-ceiling glass panes, she could peer inside as she walked to the front door. She was also pleasantly surprised at a life-sized bronze statue of Mahatma Gandhi just outside the library; in the midst of now barren trees. There was ample seating space inside. Aisles and aisles of books: classics, romance, historical fiction, new interesting fiction and non-fiction sections, choice reads, monthly picks, and a dedicated holds section for reserved books.
Her husband was right. Isn’t this what she always wanted to explore? Read and write. Write and read. Surround herself with books and pages. She had found her place. She touched her fingers in reverence to the cracked paperbacks, reminding her of the piles of books she left behind at her place in India. She borrowed a few novels and set off with them and me in her backpack. Couldn’t resist a warm cup of coffee from a cafe she spotted. Picked a window-facing table overlooking a park. She read as she finished her coffee. A good girl’s guide to murder was a page-turner. It was the first time in months that she had ventured out on her own. She felt at ease. At peace. Her breath, a little lighter. A little deeper. She saw two dogs playing outside. Free and wild. She picked up her phone and googled bookstores and art galleries around. She found that a couple of independent bookstores nearby also host monthly book clubs and writing clubs. She signed up for them and started off in the direction of the art gallery.
I was happy. She was bouncing back. One step at a time.
Feature Image by Ushma Shah
It’s never a dull moment with your girl gang; some shots and conversations about sex, right? If you agree, you’re in for a treat with Karan Boolani’s directorial venture, “Thank You For Coming,” which had its world premiere at the 48th annual Toronto International Film Festival. This coming-of-age story unapologetically begs the answer to a very important question: Why should women be left high and dry in bed?
Kanika Kapoor (Bhumi Pednekar) is a successful, 32-year-old, Delhi food blogger who makes a huge revelation on her 30th birthday: She’s never experienced an orgasm. This dirty little secret (no pun intended!) has now become detrimental to her self-esteem. She feels so down and out that she even accepts the proposal of a very boring suitor, Jeevan-ji (Pradhuman Singh Mall).
[Read Related: Meet Fashion Blogger and Media Star Dolly Singh]
But, it’s not like she hasn’t tried. Kanika’s been a monogamist since her teenage years, starting with puppy love in high school — unfortunately, their sexual endeavors coined her as “thandi” (cold) by her first boyfriend — all the way to dating in her adulthood. But, regardless of how great any relationship was, nobody had her achieve the big O. All until the night of her engagement with Jeevan, when the drunk bride-to-be leaves the party for her hotel room and gets into bed. What follows is her very first orgasm. Ghungroo, finally, tute gaye! But, with whom?
The morning after, an initially-satisfied Kanika works herself into a frenzy of confusion and frustration as she makes her way through the list of potential men who could’ve been in her room the night before.
Was it one of her exes? She’d simply invited them to come to wish her well.
Was it her fiance?
Or, God forbid, was it actually the rabdi-wala (ice cream man)?
Boolani takes a straight-forward and on-the-nose approach to drive the point home. There are no cutting corners, no mincing words, and no hovering over “taboo topics.” The dialogue is raunchy, the characters are horny, and no one is apologetic. It’s important for a film like “Thank You For Coming” to be so in-your-face because the subject of women achieving orgasms can’t really be presented in any other way. Anything more conservative in the narrative would feel like the makers are being mindful of addressing something prohibited. And there is no room for taboos here.
But, there is room for a more open conversation on the reasons why many women feel the need to suppress their sexual needs in bed; how generally, women have been brought up to be the more desirable gender and hence not cross certain boundaries that would make them appear too brash. The fight for the right of female pleasure would have been a little more effective if the modesty around the topic was addressed. But, that doesn’t mean that the point is remiss.
The plot moves swiftly along, never lulling too long over everything that seems to be going wrong in Kanika’s life. “Thank You For Coming” is full of all the right tropes that belong in a comedic, masala film, too; the direction very seamlessly takes classic fixings like the abhorrent admirer (enter Jeevan-ji) and effectively plugs them into this contemporary feature that will remain perpetually relevant.
And now, let’s come to the star of the show: the well-rounded characters.
Producer Rhea Kapoor has mastered the formula of a good chick flick and her casting is the magic touch. She’s got a knack for bringing together the right actors — cue, “Veere Di Wedding.” So, just when we think that it doesn’t get better than the veere, Kapoor surprises us with a refreshing trio — they’re modern, they’re rebellious, and they say it like it is. Thank you, Dolly Singh (Pallavi Khanna) and Shibani Bedi (Tina Das) for being the yin to Kanika’s yang — and for the bag full of sex toys your homegirl oh-so needed!
To complete Kanika’s story, we have her single mother, Miss. Kapoor, brilliantly portrayed by Natasha Rastogi. She is the face of a headstrong and self-assured matriarch and a symbol of the modern-day Indian woman. Rastogi’s character exemplifies the fact that with access to education, and a stable career, women do not need to mold their lives around men.
I love the fact that Miss. Kapoor is almost villainized by her own mother (played by Dolly Ahluwalia) in the film because she had a child out of wedlock in her yesteryears, she chooses to remain single, and she brings her boyfriends around the house to hang out with. But, there’s a point to be made here. The fact that Kanika’s mother is being antagonized just highlights that she is challenging the norms and pushing the envelope for what is socially acceptable for women. Miss. Kapoor definitely deserves an honorable mention.
Pednekar’s unexpected yet impeccable comic timing is the highlight of the entire film. Everything from being a damsel in sexual distress to a woman who unabashedly chases self-pleasure, Pednekar puts on a genuinely entertaining act for the audience. From being portrayed as a high-schooler to the 32-year-old, independent woman, Pednekar is fit for each role. Her naivety as a teen wins you over, as does her gusto as a full-blown adult with a broken ankle and some very messy relationships. This also speaks volumes about the versatility of her looks.
And, of course, Pednekar is not new to films that address social topics, but “Thank You For Coming” challenges her to balance Kanika’s droll with the responsibility of delivering a very important message to the viewers. Mission accomplished, Ms. Pednekar!
“Thank You For Coming” is a through-and-through entertainer. Everything from the casting — a huge shout out to the rest of the supporting cast including Anil Kapoor, Shehnaaz Gill, Karan Kundra, Kusha Kapila, Gautmik, and Sushant Divkigar, without whom this roller coaster would have lacked the thrills — to the homey locations and even the glitz and glamor in the song sequences, they’re all perfect pieces to help drive home a powerful message: Smash patriarchy!
All images in this article are courtesy of TIFF.