The Art of Loss, Healing, and the Bangladeshi-American Identity

bangla mural
[Photo Credit: Yasmeen Ahmed ]

In the summer of 2016, I was a medical student at Michigan State University, and like most other medical students, I was consumed with hours of endless studying, dreaming about seeing the M.D. initials after my name and planning out the next ten years of my life, including buying my first pair of Louboutins with my paycheck —  but it all came to a harrowing stall when my dad, Abu Hanif, was suddenly diagnosed with lung cancer and then passed away less than a month later. The future plans my family and I had immediately collapsed and my sister, mom and I were left reeling from the worst moment of our lives.

Having lived through this extremely difficult, life-altering experience, I can definitively say that what’s worse than losing a parent at a young age is not being able to have that last moment with them; the opportunity to have that final talk or last warm embrace, but time was not in my favor and I did not get that chance.

A few years before my father’s death he was involved in the initial phases of creating a Bangladeshi Mural for the community with the team of OneHamtramck. However, the project had not progressed for many reasons, including the lack of an artist to paint it.

[Read Related: Feminist Chimamanda Ngozi Adichie Inspires 7-Part South Asian Dance Series]

Currently, we live in a time where immigrants are negatively portrayed and minorities are victims of hate-filled rhetoric. The hope was that this mural would highlight the positive contributions Bangladeshis have made to the U.S. and allow others to learn about our culture.

So, on October 2, 2016, at my Dad’s memorial, upon the suggestion of OneHamtramck’s executive director, Bill Meyer, it was decided the project would restart in honor of my father’s memory.

This is a moment of great pride for Bangladeshi-Americans worldwide, but working on this project meant so much more to me. It allowed me to better understand my hyphenated identity and use this unique two-year journey to grieve the sudden loss of my father.

Furthermore, the Bangla mural will stamp Detroit and Hamtramck, Michigan as a place that welcomes all Bangladeshis to visit and feel a sense of pride for their culture and heritage. The Bangla language is the eighth most spoken language in the world yet Bangladesh is one of the most underrepresented countries in Asia, reduced to only being recognized for poverty and overpopulation. This mural will work to highlight the beauty of the country and its people. It will also be a reminder of the struggle that so many previous generations went through to make Bangladesh the country it is today after the bloody Liberation War of 1971.

[Read Related: Female Fiction — 5 Novels That Chronicle Indian Women’s Life, Loss and Cultural Stigma]

Working under the foundation of the community-based organization, OneHamtramck, our Bangla mural team is filled with motivated young Bangladeshi professionals, students, experienced social justice activists and young female Bangladeshi leaders. By undertaking the mural project, OneHamtramck has allowed us to share with others the love we have for our culture. This is very unique to see both in Western society and the South Asian world where women are often forgotten in the shadows of the louder voices of the patriarchy. This is not the case for our mural. Through this artwork, young Bangladeshi women will be able to use art to connect with and reclaim the beauty of their culture.  

 

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For me, working on the mural project in the Michigan Bangladeshi community has allowed me to meet so many young, inspiring Bangladeshi children who are eager for the mural to be completed in their neighborhood. Their eyes light up when they hear it and they feel so proud that they can go to school and see the painting on a huge wall that represents them and the country their grandparents or parents emigrated from. They have a sense of excitement knowing that it could be one step closer to being recognized as a Bangladeshi instead of being misrepresented as Indian or Pakistani.

These feelings of pride and excitement for the mural aren’t just spreading amongst the younger generation, but it’s just as strong in the elder generation of Bangladeshi-Americans. Many are excited to see their children actively involved in a community project that celebrates their culture, while others can’t believe that a piece of art at this scale that represents them would ever be created in a country that they sacrificed so much to call home.

Growing up I always felt alienated by my hyphenated identity. I felt like I didn’t belong in either world completely. It made me resent some parts of my culture and shy away from proudly saying I was both Bangladeshi AND American. The mural really helped in understanding that it was possible to embrace both and that my identity in itself was unique. It didn’t mean you had to abandon one identity for the other or feel the pressure to act or behave a certain way to fit in.

And I hope that the mural can do just that for so many more young Bangladeshi Americans. Seeing a piece of art that represents people who look like you being celebrated and displayed for the world to see will lead to more feelings of pride for this dual identity in particular.

And wherever my dad is, I know he is smiling down on what we have all accomplished. We achieved what seemed like the unthinkable. We were able to mobilize the young generation of an immigrant community to create change and come together for a common cause.

The grieving process for a loved one has no end. When my father first passed away, I had a lot of pressure from friends and family to quickly “get over it” and move on as its been more than a year since his passing. However, what no one understands, unless they’ve lost a loved one, is that the grieving process is unique to each person and there should never be a time limit placed on it. I’ve learned this the difficult way and the mural project has been instrumental in my coping journey. It allowed me to stay connected to my father by doing activities that he was fond of: Connecting with community members and learning how to serve the Bangladeshi community, for generations to come.  

My hope for this piece of art is that it outlives all of us. I hope that some child will be able to look at this mural and appreciate that there is artwork that represents them. It portrays them. I hope, 20 years from now, the Bangladeshi-American children can proudly look at this mural we created and know that he/she belongs.


bangla mural

I want to recognize the efforts of all of those who were involved in successfully completing this project, especially those who were there from the start. Thank you to OneHamtramck LLC, Daisy Hanif, Bill Meyer, Abu Zuber, Yasmeen Ahmed, Nashia Choudhury, Farha Hanif, Tamanna Azim, Farhan Huq, Bushrah Rahman, Sabira Rahman, Nushrat Rahman, Mike Duffy, Twyla Meyer, Ramsey Hussain, Frank O’Donnell, Helen Weber, Kamal Rahman, and all of the rest of the committee and community members that helped reach our goal.

Please follow the independent non-governmental progressive organization, OneHamtramck LLC, for all the fabulous work they are doing to build understanding and improve communication in the community at  https://onehamtramck.org.

The Bangladeshi mural will be making history this October as the first large-scale, outdoor piece of art in America depicting Bangladeshi culture that will be painted by world-renowned muralist, Victor “MARKA27” Quiñonez.

By Subha Hanif

Subha Hanif is a current medical student at Michigan State University College of Human Medicine. She was raised in a … Read more ›

In Conversation with Neha Samdaria Founder and CEO of Aam: A New Type of Fashion Label

Aam
Aam

Neha Samdaria is the founder and CEO of Aam, a new type of fashion label. Aam’s mission is to change the way womxn with the hourglass and pear-shaped body types shop for clothing. The word Aam means ordinary in Hindi. The community consists predominantly of womxn of colour with naturally curvier hips. Aam has a low return rate of 3%. The team at Aam has built sizing charts and tested them over a 10-month period. The clothing was made with sustainable materials in ethical factories. If you are struggling to find clothes that fit appropriately check out Aam today. Continue reading to learn more about Neha Samadria’s company Aam!

[Read Related: Indra Nooyi Talks ‘My Life in Full’ and her Journey to Becoming PepsiCo’s CEO]

 

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[Read Related: In Conversation With Illustrator Anoosha Syed]

What were your personal struggles with shopping for clothing that fit and how did these experiences inspire you to start a company?

I have what you would call a “pear shaped” body, meaning my hips and thighs are wider than my upper half. I’m 1-2 sizes bigger on the bottom than on the top and for years, I’ve struggled to find clothes – especially pants – that fit me correctly. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in my struggle. Eventually, the pant shopping experience became so unpleasant that I started avoiding them entirely – choosing to opt for dresses, skirts and stretchy leggings instead.

When I arrived at Stanford Business School in 2016, I learned that I was far from alone in my experience. 1 in 4 American women – predominantly women of color – shared my struggles. And when I dug deeper to understand why, I uncovered the bias-riddled foundation of size charts in the United States. When I learned that the fit issue was systemic and rooted in bad data, I felt inspired to do something.

You’ve had a range of experiences working in consulting, marketing, as well as completing an MBA program. How have these range of experiences helped you start a company?

On a practical level, acquiring a range of skills helps with the various hats you have to wear as a CEO. On a daily basis, I am a strategist, marketer, fulfiller, accountant and designer. But the biggest thing I feel I’ve gained is an approach to tackling new problems. One of the toughest things about being a solo Founder is that the buck stops with you. You have to have faith that even if a problem is brand new and well outside your area of expertise, you’ll be able to forge a path forward. My life before Aam gave me a lot of practice in that.

Have you faced adversity as a newcomer in this space?

The biggest adversity we’ve faced is in marketing and sales. As a bootstrapped e-commerce business with no outside investment, it’s been tough to compete with large retailers with big marketing budgets. How do you get noticed as a small brand? Through trial and error we’ve found success in niche influencers who are excited by the problem we’re solving and are keen to support, in-person markets and events, and organic, word of mouth referral. We’re also beginning to partner with marketplaces and small retailers, to expand our brand reach.

Who are some mentors and leaders you look up to and what characteristics do they possess that you sought to emulate while starting your own company?

My biggest mentors are bootstrapped entrepreneurs who built up their businesses brick by brick. My father is one such example, and I have a handful of folks in my circle who have done the same. I find their grit and scrappiness inspiring; most of them don’t have a professional degree and gained their business acumen on the field.

I also admire kind and supportive leaders; team culture is one of the most difficult things to nail, and you have to be intentional from the beginning. I had a wonderful boss at my first job out of college. He knew how to nurture the strengths of his direct reports and wasn’t afraid to task them with challenging, meaningful work. Crucially, he was always there as our safety net in case we had questions or needed help along the way. I’ve tried to build the same type of ethos within Aam.

Do you see Aam as a strong contender in the fashion industry helping a wide variety of individuals?

I do! We’re one of the only brands catering to pear and hourglass shapes, perhaps because the fit issue is so fundamental and expensive to fix (see Q7). But beyond this, we’re one of the only brands that focuses on fit – period. The entire industry – from runways to fast fashion brands – is focused largely on design, when poor fit is actually the #1 driver of returns. Aam’s return rate is just 3%, vs. an e-commerce industry standard of ~30%. We can make the industry more customer-centric and less wasteful by investing in the early steps of proper sizing and fit testing.

In terms of helping a “wide variety” of individuals, Aam is a niche brand that is committed to helping the 1 in 4 women with curvy hips and thighs. I don’t plan to expand to other shapes at this time because I believe that in order to add value, you can’t be all things to all people. Our community has been underserved for almost 100 years and we’re here for them.

What made you decide to name the company Aam?

“Aam” means “ordinary” in Hindi, my native tongue. The company’s approach to design – starting with the consumer, and designing entirely for her – runs counter to the industry. My goal with this business is to make this consumer-centric approach to design more “ordinary,” giving power back to the women who wear our clothes, and elevating their voices on a global stage.

What is the process of rethinking fit standards?

Modern size charts are based largely off of a 1939 study that surveyed 15,000 women across the U.S. This study was flawed for several reasons including: 1) it relied on bust measurements, assuming women are proportional throughout and 2) it excluded women who were not Caucasian from the final results, thereby underrepresenting body shapes that are more commonly found among women of color.

At Aam, we’ve rebuilt a fresh dataset of 314 women across the U.S. who have pear and hourglass shapes, and are using this dataset to inform all of our collections. By fixing bad data, we’re addressing the root cause of poor fit and rethinking fit standards.

[Read Related: Tech Leader Asha Easton is Pioneering an Innovative Future, Inclusive of All]

 

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[Read Related: Saree, not Sorry! In Conversation With Sasha Revankar, Founder of the ‘One Minute Saree’]

Where do you feel the fashion industry can improve?

There are big opportunities for improvement in supply chain, fit and inclusion.

On the supply chain side, there’s still a long way to go when it comes to ethics and sustainability. There are great auditing standards out there (SEDEX, OEKO-TEX, GOTS, for example), but only a small percentage of factories are certified. In 2021, as I was building out my supply chain in India, I visited factories that spanned the full gamut, from regularly-audited, responsible manufacturers to those who enforced 14+ hour daily shifts and refused even chairs for their workers to sit on. Brands are engaging in conversations about diversity and inclusion but it’s often on the consumer side; few are willing to be as transparent when it comes to their supply chains, where women of color are disproportionately exploited. As consumers, one easy thing we can all do is check the Ethics & Sustainability page of the brands we love. Do they talk about certified factories, third party audits and following sustainability standards? If not, we have the power to ask – why?

I’ve shared a bit above about the issues surrounding fit – it is the single biggest driver of returns, an issue that has been plaguing retailers for decades. It’s costly, harms the environment and (in the long term) hurts your brand. I believe that investing in better upstream processes – improved size charts and more rigorous fit testing – will lead to huge improvements down the line.

And finally, inclusion. One of my pet peeves is seeing brands design styles that are clearly intended for straight shapes and small sizes and then scale them up to mid and plus sizes claiming that they now design “for all bodies.” Putting ill-fitted pieces on models of different shapes and sizes doesn’t mean you understand or care about that customer. We should be asking ourselves – what does this customer really want? How is this garment going to make her feel? How can we design FOR her, first and foremost? This is being inclusive in a real way.

As a CEO of a company what is your daily routine?

My day starts the night prior, when I write down my priorities for the upcoming day. I use this great planner by Kindred Braverly that helps break down my activities into bite size segments. I’m not a morning person and part of my team is based in India (with a flipped schedule), so I usually start my date late around 9am.

First, I workout, so I can feel like I’ve accomplished something early in the day. Then, I grab breakfast, coffee and start work around 10:30. I start with the highest priority items on my list, which can range anywhere from sales and marketing to strategic planning and design. I work in 1hr increments with 10-15 mins of break in between. During these breaks, I’ll step outside, hydrate or crank up some music and just free dance. I try to get away from a screen, so I can return to my work with fresh eyes.

I then have a hard stop from 7-9pm to spend time with my husband, and then I’ll usually squeeze in an additional hour or two of work with my India team, before heading to bed.

Early in my Founder journey, I started tracking productivity patterns during my week. For example, I’m usually less productive on Mondays than I am later in the week. So I try to schedule more interesting, strategic work early in the week in order to stay motivated. I also work a half day on Sundays, to take some of the pressure off of the following week.

As there are many companies interested in fast fashion, how does your company differ in terms of sustainable materials and ethical factories?

Responsible production is one of our brand pillars, so we think about it in each step of the process. All of our suppliers must be third-party certified for ethical working conditions from one of the leading, global certification programs (more info here).

Additionally, we use sustainable fabrics in all of our collections. For example, we work with organic cotton (vs. regular cotton), which saves water and is made without toxic pesticides. We work with new fabrics, like lyocell, that can emulate the handfeel and durability of less sustainable fibers without the environmental footprint. In our most recent collection, we introduced premium deadstock wool, which is fabric that was produced in excess by brands and would have otherwise gone to waste. We also ensure that all of our dyes are free of Azo compounds (several of which are carcinogenic) via rigorous testing.

On the production side, we rely on a combination of third-party audits as well as personal, first-party checks. I’ve spent days in each of our factories, observing the working conditions and interacting with the team.

On the packaging side, we spent a great deal of time thinking about how to recycle and reuse. Each Aam pant comes inside a reusable cotton cover, inspired by the beautiful saree covers you see in southern India. This cotton cover is placed inside a fully recyclable box, with a simple packing slip and card. There’s no excess paper, bubble wrap, or cardboard.

I’m proud of where we are in terms of ethics and sustainability – and I think we can still do better!

[Read Related: Shark Tank’s Krystal Persaud of Grouphug Solar is Breaking Barriers for Women of Color in Technology]

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We would love to hear some testimonials from previous customers.

“I have paid hundreds of dollars for ‘custom fit pants’ from various brands, and none of them fit quite as well as this pant did straight out of the box.” – The Flex Waist Pant, Size S

“This pant is amazing!! It is so lightweight and breathable… the material is so soft and silky, it feels like you’re wearing PJs but they look like elegant chic work/business pants.” – The Wide Leg Pant, Size M

“Never have I ever been able to easily pull a pair of pants over my thighs. I have ALWAYS had to jump to pull my pants up comfortably. These pants are amazing.” – The Crop Pant, Size L

“I can tell these are Aam pants instantly from how they taper at the waist. No other pants do that.” – The Limited Edition Wool Wide Leg Pant, Size S

Where do you see the company expanding in terms of different types of clothing offered?

I see bottoms as the biggest area of need, so we’ll first expand to other types of bottoms or clothes with bottoms: skirts, dresses, jumpsuits, potentially underwear and swim. Then, we’ll start expanding into other categories.

What is the toughest part of running your own company?

Staying motivated and showing up every day – even the bad days. As a Founder, there’s no one to answer to, no fixed schedule, and progress can sometimes feel very slow. There are weeks where I feel frustrated because I keep missing targets. Other weeks, we get a string of wins. It’s important to detach myself from both types of outcomes (wins and losses) and take neither very personally. This helps me commit instead to the process and just focus on the next small step forward.

But, easier said than done!

Lastly, what do you hope individuals take away from this interview with Brown Girl Magazine?

I’ve read Brown Girl Magazine for years and am so honored to be featured. I hope folks reading this feel inspired to tackle whatever problem – small or large – that they understand innately. Personal experience is a powerful motivator and difficult for others to replicate.

 

Photo Courtesy of Yogini Patel

By Arun S.

Arun fell in love with music at a young age by way of his middle school music teacher Mr. D. … Read more ›

‘What’s Love Got To Do With It’: A Modern-day Exploration of Love Across Cultures

What's Love Got To Do With It

It is the strength of both British and South Asian cinema that every few years, and with increasing regularity, a film comes along that is able to successfully and thoughtfully bridge the highs and lows of both cultures. With the recognisable cross-cultural DNA of films like “Bend it Like Beckham”, “Bride and Prejudice and others before it, Shekhar Kapur brings to the silver screen an honest and comedic representation of East meets West with “What’s Love Got To Do With It” — an exploration of love and marriage across international norms. 

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Written and produced by Jemima Khan, the film draws from elements of her own experience of marrying then-Pakistani cricket star and now ex-Prime Minister, Imran Khan, and relocating to the country for 10 years.

“Particularly in the West, Pakistanis would quite often be seen as terrorists, fanatics and backwards,” says Khan, as she reminisces about her time spent in Pakistan over Zoom. “My experience of living in Pakistan was very colourful, vibrant, and fun. I always felt like the rom-com side of Pakistan was more surprising than anything else.”

 A film not just about the heart, but with a lot of heart of its own, “What’s Love Got To Do With It” touches on South Asian families, culture, individuality, and marriages in the 21st century. Set in the UK and Pakistan, this is a feel-good and fun story about childhood best friends and neighbours, Zoe and Kazim, AKA Kaz. And as the narrative unfolds, new light is shone on their friendship and questions are asked about the cultural norms and practices we have grown to accept.

It isn’t your usual ‘boy-meets-girl’ tale. On the contrary, they’ve known each other forever; the fabric of their lives intertwined. Kaz is a British-Pakistani doctor of “marriageable” age, opting for an “assisted” marriage set in motion by his own desire rather than parental duress. 

“I think we’ve replaced the term “arranged” with “assisted” because South Asian parents now trust their kids more to make the right decision for themselves,” said Shahzad Latif, sitting next to Lily James, who nods in agreement. “It’s still a process. Some parents may have more confidence in their kids than others, but we’re getting there.”

Zoe – played by Lily James – is a professional documentary maker living on an inexplicably fancy houseboat (bit of a stretch for somebody having difficulty funding projects, but, at this point, a crucial ingredient for London rom-coms). As a white British woman, her method of finding love isn’t one that involves parents or family.

“It was a no-brainer for me to be part of the script,” says a smiling James in response to whether any culture shocks were encountered during filming and table reads. “Pakistani culture is so rich and colourful, and it was important for me to showcase this side of the country. So no, no culture shocks per se, just more singing and dancing in comparison to British culture!”

Zoe’s camera is the vehicle through which the film examines Kaz’s “contractual love”, as she trawls dating apps while following her best friend down the assisted aisle.

What's Love Got To Do With It
Emma Thompson, who plays the role of Zoe’s mother in the film, with Shabana Azmi.

Emma Thompson’s Cath plays the comedic matriarch to Zoe, eager to witness the conclusion of her daughter’s swiping days by being with someone suitable. She’s found a family in Shabana Azmi’s Aisha Khan – a more layered mum — one that is embracing both tradition and modernity. It would be fair to say that Azmi successfully sells cinema-goers on the difficulty of that struggle.

“Today’s society is slowly coming to terms with providing children the space they rightfully require and deserve to make decisions,” says Azmi, reflecting on how scripts and films have evolved over time. “Gone are the days when parents would blackmail their children into marrying the first person they come across. Just because they are their kids doesn’t mean they are actually children. They are adults with views and minds of their own.”

Kaz is then introduced to Maimoona (Sajal Aly); a shy introvert from Pakistan, unsure about the idea of moving permanently to London. She’s dealing with internal battles of her own; battles between personal desires and societal expectations.

“Maimoona may not have verbally said much, but her face said everything,” explains Aly, looking beautiful and radiant as ever. “She is torn between what she wants and what society silently shoves down at her and eventually, she goes with what the latter expects.”

The film navigates between London and a fabricated Lahore filmed in the suburbs of the British capital; a feat that comes as testament to the film’s production design. Kaz and Zoe’s jaunts across Lahore, backdropped by its magnificent architecture, set the stage for Pakistani music legends to shine, including the mesmerising voice of Rahet Fateh Ali Khan. 

What's Love Got To Do With It
Pakistani actress Sajal Aly plays Maimoona — torn between her own desires and society’s expectations.

And if this wasn’t enough, Nitin Sawhney and Naughty Boy add further melody to the film’s music, as they talk about their experience of creating appropriate tunes such as the foot-thumping “Mahi Sona”. 

“It was a great process and experience to create an appropriate language and expression of music which added elements and flavours to the film,” says the duo enthusiastically. “It’s also an ode to our South Asian heritage.”

Even though the tone of “What’s Love Got To Do With It” is distinctly feel-good, the film thoughtfully explores the unconventional ways that relationships may be built, and what multiculturalism can teach one another. Is it, in fact, more sensible to be practical about relationships? Is it possible to learn to love the person we’re with? Is love really the only ingredient needed for a successful marriage? Why was Kaz’s sister shunned for marrying outside of their culture? And do Western relationships draw more on the ideas of assisted partnerships than we realise?

A clever reference is drawn from the moment Prince Charles shattered many royal dreamers’ hearts with his dismissive “whatever in love means” comment upon his engagement to Princess Diana, thus proving that these notions may be closer to home in the West than one might believe.

James and Latif are a charismatic pair, with Zoe married to her independence and Kaz gently questioning her prejudices. The film is also a vivid demonstration of British talent, with Asim Chaudhry playing a hilarious yet questionable rishta uncle, comic duo Ben Ashenden and Alex Owen appearing as a pair of TV commissioners with a briefcase of ridiculous ideas, and Nikkita Chadha as the confrontational Baby — the film’s feisty rebel, in love with dancing. 

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“It’s incredible to be part of such a diverse and stellar cast,” smiles Chadha animatedly, while sipping on tea at Soho House in London. “My character is defiant and nonconformist — perfectly conflicting with the name “Baby “. I’m really excited for everyone to watch the film.”

Divorce is still stigmatised in South Asia — a theme often carefully avoided in desi films and television. Khan gently addresses it as a twist in the film – with a reminder that be it love or assisted marriage — amicable and mutual separations are a possibility.

As a complete package, “What’s Love Got To Do With It” deftly wraps up all the emotions associated with love and family in its joyful, musical, and vibrant 109-minute runtime. With its cast, music and direction, this classic rom-com is set to make you laugh, cry and, even more importantly, make you think about the multi-dimensional nature of love within and across cultures. The film is now showing in cinemas worldwide, and we highly recommend it.

Photos Courtesy: Studiocanal/Working Title

This piece is written by Brown Girl writer Queenie Shaikh in collaboration with Marium Abid

Desk bound by day and travel bound all other times – Queenie thrives on her weekly dose of biryani and chilli paneer. She recently released her first book called The Poor Londoner, which talks about comical expat experiences people face worldwide. With degrees in Journalism and Creative Writing, her work and research on gender inequality in the travel industry is taught in universities across the globe. Her travels and everyday fails can be found on Instagram (@thepoorlondoner) and YouTube (The Poor Londoner).

Originally from Karachi, Pakistan and now blended into the hustle-bustle of London, Marium is a trainee technology consultant, by day and sometime also night, and also finishing her bachelors in Digital Innovation. In the midst of striving to be someone, she enjoys dreaming about the impossible (impossible according to desi standards and sometime Harry Potter impossible as well), and writing about them. She enjoys baking, decorating things and a cup of chai!

By Brown Girl Magazine

Born out of the lack of minority representation in mainstream media, Brown Girl Magazine was created by and for South … Read more ›

Meet Fashion Blogger and Media Star Dolly Singh

Dolly Singh
Dolly Singh

Dolly Singh is a content creator who is from South Delhi. She earned a bachelor’s in political science from Delhi University. Singh then attended The National Institute of Fashion and Technology. She even had her own blog called “Spill the Sass.” Fashion is a true passion for Singh as she made her outfit of the day debut on Netflix’s Bhaag Beanie Bhaagon. She has even appeared on Modern Love Mumbai Edition! Singh was awarded Cosmopolitan Blogger Award in 2021 and IWM Social Media Star in 2022. Continue to learn more about Dolly Singh’s journey!

[Read Related: Fashion Influencer Ritvi Shah on how to Nail Content Creation]

 

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What parts of your childhood pushed you into the world of content creation?

I have always been an introverted-extrovert kind of person. During my early teens I wouldn’t speak much at home but in school I was quite the talkative showgirl. When I look back it seems so paradoxical, almost as if I suffer from a split personality. Somehow my earliest childhood memories are of my loving to be on stage. I remember when I was in the 12th grade, I cajoled my teacher to include me in a singing competition since I had never ever sung live on stage and I was persistent in my effort for over 4-5 years and eventually she gave up and she said ‘okay its your last year why don’t you go do it ‘and of course in the process I realized what a bad singer I was. But just the sheer joy of being on stage, performing to a live audience and entertaining people is what stirred me at a deeper level. I think on the other hand my reserved side allows me to study people and their nuances and store all those observations in my memory data bank which helps me create great content. I wouldn’t speak much at home, but you know when I did, it was just 2 punch lines and everybody would either laugh or get awkward. I think I always knew that I was born to entertain, and it was my destiny’s calling. I would always get jealous seeing child actors on newspapers and television and I was like ‘oh my God, I am a child, and I could be an actor, living my dream life but I’m still stuck here’.

Do you feel what you do can inspire and impact the world? Please elaborate.

Of course, I think anybody with a decent following on social media has the potential to positively impact the community. Content creators enjoy a certain reach and it’s so important to handle that responsibility meticulously and the kind of message that you’re putting out needs to be respectful of certain socially expected parameters and mindful of the basic laws of the universe. It’s better to say nothing, then to say something stupid something that is going to just bring out the worst in people or send out misleading signals. I feel like the amount of content that audiences are consuming these days can trigger positive change if it’s done in the right manner. I feel strongly about a lot of topics, and I make sure that my platform is a reflection of that in some way. With content creators as opposed to film stars and celebrities, there is a direct engagement with audiences and a more one-on-one connection and hence content creators stand at a more leveraged position to influence audiences positively. I love body positivity as a topic.

Who were your fashion icons growing up?

Any fashion events that you envisage yourself at in the future to represent the brown renaissance? I think a lot of my inspiration came from the indie pop movement of the 1900s and the 2000’s. I started watching Hollywood movies and a lot of my inspiration started coming from the Bollywood Hollywood section in glossies and I made cutouts of the media, the models, the people. Then came Disney Channel and FTV and I used to watch those when my mom was away at work. I would love to represent India at the Paris, New York and London runways and walk for Indian designers who are using sustainable fabrics and indigenous designs and helping skilled artisans make a living in India. I love Madhu Sapre, Naomi Campbell, Tyra Banks, Cindy Crawford.

As you started a style blog in college, what were some of your favorite pieces of clothing in your early years?

Yeah, it was called Spill The Sass. I love blogging on T-shirts because there are so many ways that you could style a basic white T-shirt. Another blog I enjoyed back in the day was 5 ways to style maxi skirts. If I had to choose two pieces of clothing it would be a T-shirt and jeans!

How has your style evolved over the years?

It’s evolved from minimalistic and pocket friendly to being experimental and qualitative. The more I visited fashion weeks and events, the greater I experimented with outfit ideas that I curated personally. Over the years, I’ve started leaning more towards keeping it classy, chic and comfortable.

Tell us about your favorite online character since you make a bunch of them?

My favorite online character of mine would be Raju Ki Mummy because it’s based on my own mother.

If you could collaborate with anyone in the world, who would it be and why?

I would love to collaborate with Jenna Marbles. I love her to death. I discovered her few years ago and I would love to meet her in person. I mean she’s just a person who if I meet, I will just start sobbing like a child.

[Read Related: Malvika Sitlani on Content Creation, Entrepreneurship and Womanhood]

 

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Have you faced adversity in your field? How have you risen from it?

Adversities are just an everyday fact of life but I like to believe my dreams and goals are bigger than my fears and setbacks. I know at the end of the day I want to be something; I want to give back and quitting isn’t the solution. Every time I face a creative block, I just tell myself this ‘get up and get to work, there are many who look up to you, you can’t disappoint them’. Also, the support from family, friends is nothing less than therapeutic especially when you’re having that typical bad day. I run towards therapy when I hit rock bottom, which happens quite often. We often feel burnt out, exhausted, tired, and just sad. I’ve been taking therapy for the last two years. It’s been beneficial. I’m not saying all my problems have vanished; that’s not how it works. It’s a continuous journey and a continuous process, but I think therapy is my mantra.

You recently turned into an entrepreneur with your own line of candles. Tell us more on what drove this decision and are there any other lifestyle products you will be launching?

As a creator I think it’s just natural to want to extend your brand trajectory to newer realms and not be stagnant in your growth path. It’s hard to gauge the shelf life of any creator considering there is stiff competition and there will be a sense of redundancy that seeps into the algorithm at some point. It’s always beneficial to expand your forte and explore multiple revenue streams is what I’ve gathered from so many interactions I’ve had with my industry peers over the past few years. There were many opportunities where people wanted to create merchandise of mine or partner on a fashion and accessory line but I wasn’t very mentally ready given my hectic schedules. I was a customer of Rad Living and after the pandemic I went into this zone of binge buying so much self-care stuff and you know candles was one of them. So when this came about I think I was ready to experiment and expand and was looking for an avenue to invest my energies on something enjoyable. I had already made a content piece on candles before this offer came my way so I had a list of quirky candle names, taglines for fragrances, matching the fragrance notes with the names. I think with this inning the whole ‘Creator’ part to me really came to use here as well and that’s what was exciting about this and it was funny because it was such ‘a life comes to a full circle’ moment for me. My mom was into candle making because Nainital at that point was known for its candles and she used to make such variety of candles, 100s of types of candles and all my life I mean the first 16-17 years of my life I’ve just seen my mom make candles at home and our house were full of wax and everything was just candles. My father used to sell candles and it was my family business. Let’s just say that I’m taking forward the family legacy and I’m very excited to go home and to my father’s shop in Nainital and put my candles there and sell them!

Will there be any lifestyle products you’ll be launching?

I was so nervous about this candle launch as I never wanted to mislead my audiences and have them indulge in something that’s mediocre. I really invested my heart and soul in this venture, and thankfully the response has been beyond phenomenal. Courtesy all the good word of mouth publicity, I’m thinking of maybe launching my own beauty and fashion line in about 2 years!

What have been your favorite content pieces that have you worked on this far?

I love most of my content pieces as I’m very particular about each one of them so it’s hard to pick a favorite. One of them is a mini film called Aunty Prem Hai and it’s about an orthodox lady finding out that her nephew is queer from his ex-boyfriend, and this is a first time reveal since the nephew has never come out of the closet. There’s also this series called How Aunties Talk About Sex, and I’ve given a twist to how old-timer desi Indians broach the topic of sex based on how I’ve seen my mother interact with her friends, post dinner conversations amongst relatives, and how it’s more like a taboo.

What are your favorite social media trends?

Anything that emits positivity and gratitude. It’s important that social media trends invoke a sense of intellectual enhancement. Anything that kind of teaches you something that enriches your existence or makes you want to live life more wholesomely. I also enjoy throwback trends, something to do with special memories and nostalgia, because I feel old school is always timeless.

Do you feel people are so trapped in social media that they forget about the world around them outside of their laptops, phones, and tablets?

Yes. Personally it’s been a task for me to get detached from technology and balance the real and the reel. In the last couple of years, I have consciously cut down on my screen time, even though it’s all work and no play for me. Social media is so omnipresent and it’s sometimes scary to see this crazy social media obsession where people forget there’s a real world out there with real people and you need to forge real connections that are deeply rooted in authentic exchanges. It’s scarier to see how social media trends have now become rules to live by for a more meaningful existence for many when on the contrary that shouldn’t be the case.

[Read Related: Filmi Nights: A Love Letter to Vintage Bollywood]

How do you feel about the term content creator?

It’s a word that invokes a sense of pride in me because for me it’s all about being innovative, authentic and self-made. Influencer on the other hand is something that doesn’t resonate with me because there’s no real job description. I’ve always maintained my stand of not being an influencer as I create content and make a living out of being creative and curating an audience for myself over the years.

As you’ve worked with Priyanka Chopra, Kareena Kapoor Khan, Aayushmann Khurrana, and others do you hope to be more involved in Bollywood? Tell us about your acting projects.

Of course, I would love to be more involved in the film industry not just in India but globally too. I think there is so much scope for the South Asian community to make a mark in world cinema and it’s time we pick up more Oscars and Grammy’s in the coming times. Anyone who is a creator is also a film star at heart. 90% of creators who make sketches and skits are facing the camera 24×7, making original content, improvising on scripts and all of that stems from that innate ability to be great performers who can keep an audience engaged. I would love to someday have my own podcast where I interview film personalities and get into their skin. I love the dance and song sequences in Bollywood films, and I think I’d be great doing that as well! I’d love to see how I can get out of my comfort zone and do something that doesn’t directly relate to my online alias in the future. I got a lot of offers during the lockdown and shot for a film in 2022 which sees me in a leading role and I’m excited for it to launch later this year. I’m working on some writing projects as I would love to script a documentary or a short film.

Lastly, what do you hope to take away from this interview with Brown Girl Magazine?

I think the questions have been great. The questions have been answered in a way that I feel so confident about myself right now, and I feel so proud about myself and that says a lot. I would like to thank Brown Girl Magazine for taking time out to interview me. I hope this inspires the brown community across the world!

Photo Courtesy of Dolly Singh

By Brown Girl Magazine

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