February 26, 2018June 15, 2020 4min readBy Sejal Sehmi
Fact — I am guilty of being party to the throwaway culture of retail fashion — fighting through the jungle of sale-starved shoppers for that two-for-one bargain, only to throw the garment out after one season without appreciating the hardships that went into its production. And then there are women like Sheeza Shah, CEO of UpEffect—a unique crowdfunding platform dedicated to social enterprises who aim to give back to those less fortunate.
UpEffect’s brand represents companies who go beyond just making profits — they care about the lives they make an impact on — right through from clean water systems to ethical fashion brands. With the recent Oxfam scandal making headlines, where allegedly the charity had turned a blind eye to abuse against workers abroad, a demand for ethical awareness is imminent.
Having completed her undergraduate and master’s degrees at Nottingham University, Shah began volunteering for various fundraising companies, by managing events for natural disasters and soon started working on technical projects for non-profit organizations. The urge to give back to the community was her driving force to independently make a difference. Shah was named as “Computer Weekly’s Most Influential Women in Tech,” and “CauseArtist’s 37 Social Entrepreneurs to Watch in 2017.”
She exclusively talks to Brown Girl Magazine about her journey in making UpEffect a reality,
“To try and solve the biggest issues in the world, a business needs to be sustainable and profitable, but most importantly ensure the profits are for the right use. Most non-profit organizations run inefficiently, with 50% of their resources maxed out in fundraising alone, leaving little or no time to run the company itself. Such firms are heavily dependent on donations and third parties but can’t run independently. There are so much aid and relief work available for major events such as natural disasters, but it masks the problem of poverty.”
Shah identified that there was a pattern of lack of training, resources, and skills to keep that sustainability out of poverty and for workers to provide for their own families. She dove into the social enterprise space and examined how resources were being maximised and what ethical production processes are in place. Having fallen in love with the ethos of these enterprises, she wanted to build a platform to help companies like those get off the ground.
“As I was blogging and researching in alternative financing for social enterprises, I discovered all these amazing ideas to solve some of the world’s biggest issues – BUT they did not have the support or funding required to make it work. Alternative funding sites like Indie Go-Go and Kick Starter didn’t have the success rate needed for social enterprises to succeed. As I delved deeper into crowdfunding, I worked with existing entrepreneurs as to how they became so successful. I on-boarded their feedback, took those tips and built a formula to ensure that every company succeeded on my platform with a 100% success rate.”
Starting up alone and working alongside other crowdfunding companies was certainly a challenging and often lonely process. Yet UpEffect was built up completely on her own merit. She launched UpEffect in October 2016, and last year the company became profitable. Yet there are hundreds of start-up companies who turn to crowdfunding for initial capital. So what makes UpEffect so unique? Shah says,
“More and more companies can’t rely on banks and often investors end up wanting some control which is a no-no for most founders. Crowdfunding is an amazing way to get capital and customers, proving that there is a demand. What makes us unique is that we invest in the production of the startup – it’s a way of showing that there is a demand. We work with companies that are in its early stages who must go through a specific vetting process to ensure they have the right backing and they will successfully deliver to their customers. We want to know how they are improving lives and what is the environmental impact their production is having on the world. We also go over the financials and understand how will they sustain after say three or five years. Every company wants to change the world – we look into the how – that is where the added value comes in from UpEffect.”
The projects currently supported by UpEffect are a true reflection on not just Shah’s ethos of contributing back to the society but adopting the life of a minimalist. Projects range from start-up companies who provides high-impact ceramic water filters to improve access to clean drinking water for rural communities in Indonesia, to firms who sell bamboo-made socks, whose profits go to socks for children in need.
“I never used to think twice about how much I spent on clothes, or what I was contributing to this (or not!). Adopting a life of simplicity has given me a sense of accomplishment because I know the difference I am making when I purchase ethical fashion.”
Backed by her parents and husband, she feels that she has been raised by a family where giving back is ingrained in her beliefs and knew she had to better society through the teachings of her family.
Today she also mentors the younger generation in colleges and universities, where a large proportion of those students have shown interest in social enterprise and are aware of the social difference they could make to change what is happening. The next generation recognizes the trend that corporate firms now have to have ethical supply chains and incorporate social responsibility.
So what’s the future for UpEffect, Shah tells us,
“I want to work with emerging markets, allowing backers and campaigns to select the currency they want to use. This year I also want to show how the impact has been made. People have a vested interest in where their money is going and I want to be transparent with them. With bigger charities, you don’t know where the money is going. I want to feel like I have made an impact.”
Emily Harwitz is a journalist, photographer, and podcaster whose work focuses on making the outdoors a more inclusive place. Coming from a background in chemistry and ecology, Harwitz uses her knowledge to tell stories about the environment. She has written for many publications including High Country News, Hakai Magazine, Mongabay, Chemical & Engineering News, and more. Harwitz is an ambassador for Girls Who Click which is a nonprofit that empowers women to forge their paths in conservation photography. Her creativity does not stop there as Harwitz is also the host and producer of the Save the Redwoods League podcast: “I’ll Go If You Go.” Harwitz has explored a range of topics such as forest bathing, skateboarding, and building an inclusive community in the outdoors. Her stories do not stop there as Harwitz is always on the move looking for her next story. Continue reading to learn more about Emily Harwitz’s journey.
The term inclusion when it comes to the environment and outdoors does not always go together. How can we make the outdoors a more inclusive place?
The outdoors is inherently inclusive because, the moment you step outside, you’re outdoors, regardless of who you think you are. What needs to change is how we think about who is and isn’t “natural,” or what’s a “natural” way to behave. The natural way to be is however you are.
How have your personal experiences in nature affected the way you look at the rest of the world?
When I’m in nature, I feel the smallness of my being in the context of the bigness of the natural world. But the amazing thing is, when I slow down to look around, smell the air, touch the dirt, I feel like I’m a part of that nature, too. It’s really comforting to feel connected to something so vast outside myself. I no longer think it’s hoaky to say that appreciating nature’s beauty is spiritual for me. It just feels so good to look at water sparkling in the sun, or a dusting of purple and yellow flowers in a gently waving field of grass. Watching how animals and other creatures seem to flow through their landscapes is also a spiritual experience. How perfect they seem! And wow, I’m an animal, too!
This brings up some important questions: In what context do I exist that effortlessly? How can I foster that feeling for myself in my daily life? How can I foster that feeling for others? And how can I connect other people to that feeling of “I love being alive!”? That fuels so much of my work—wanting to share the feeling of what I experience in nature with others.
As you have covered many stories for various publications as a reporter, is there one that specifically calls out to you that you would like to expand upon?
I just wrote a story about biophobia, or the fear of nature, for Hakai Magazine and it got picked up by The Atlantic. I’m pretty stoked about that because this is a really important topic. The story’s about how certain aspects of modern life, like urbanization and the ensuing lack of daily nature experiences, are driving people to feel increasingly disconnected from nature. This not only impacts conservation, but also human health because nature provides so many benefits to physical and mental health. Here’s a good article introducing a growing body of research about the health benefits of nature immersion. Nature also provides the opportunity to feel connected to something bigger than ourselves, which I believe is an important thing to experience.
As someone who is in the field of environmentalism do you feel this influences you to follow a vegetarian or even vegan diet which is more supportive of animals from all walks of life?
Absolutely. Animals from all walks of life, I like that! I eat a pretty pescatarian diet and try to use Monterey Bay Aquarium’s Seafood Watch to look up the seafood I eat. I feel strongly about what I put in my body and where it comes from. Beyond the sustainability and health concerns of factory-farmed animals, I am deeply disturbed by the conditions animals are subjected to in factory farms. If you don’t know what I’m talking about, look it up. If you do know what I’m talking about and you’re still eating conventionally-raised factory-farmed animals, I’d urge you to take another look. We all exist in systems, though, and I know it can be hard for people to totally overhaul their diets—especially with things like ag-gag laws in the US blocking the spread of information about the conditions farm animals are raised in. It’s a privilege to even be able to consider where I’m getting my food from, considering the vast food deserts in the US and how inaccessible fresh produce is for many. So, my hope is for a growing collective consciousness about our food systems that eventually leads to regenerative agriculture that’s healthy for all of us on this planet.
Are there any brands we can support which push the message of inclusion?
I think we should all consume less, so I’m going to recommend a few organizations promoting equitable outdoor access, diversity, and inclusivity: Skate Like a Girl, Feminist Bird Club, The Outdoorist Oath, Brown Girl Surf, Queer Asian Social Club, Hike Clerb. All of these orgs have great Instagram pages so you can fill your feed with diverse stories and faces. I guess this is still a kind of consumption, but hopefully an inspiring and generative kind!
How has Girls Who Click empowered you to get into the field of nature photography?
Girls Who Click connected me with an incredible filmmaking mentor, Dewi Marquis, who is also mixed Asian American. In addition to practical advice for film shoots, we’ve talked about work and life as women of color and the importance of listening to our own intuition during the creative process. Dewi’s involved with some great filmmaking organizations that I think the Brown Girl Magazine community would be interested in: Asian American Documentary Network, Brown Girls Doc Mafia, and Film Fatales.
As you have explored a range of topics on the Save The Redwoods League Podcast: “I’ll Go If You Go,” what are your plans for the newest season and how can we help support?
Thanks for this question! This new season is all about building community outdoors—hearing guests’ stories about how they started and grew their awesome community groups and organizations. My hope is that people can hear these stories and then go foster their own communities, wherever they are. All of our guests started with the desire to connect more with nature and others who can relate to their experiences as BIPOC and/or LGBTQ2S+ folks in the outdoors. If you identify with either or both of those categories, this podcast is for you! It’s by us, for us. The best way to support would be to listen, rate us 5 stars (if that’s how you feel), and share with friends. You can also follow the podcast on IG at @illgoifyougopodcast.
What is the Emily Harwitz starter kit for going camping or hiking?
I love this question! For hiking, aka a big walk outside, I always bring: a least one 32 oz. water bottle, a thermos of tea (oolong or green), a notebook or sketchbook, a pen or pencil. Sometimes I’ll bring a book that I don’t end up reading (how can I when there’s so much pretty nature to look at?), a tub of strawberries or other in-season fruit, my camera (currently shooting on a Sony alpha 6300 and a G200-600 lens). One of these days, I’m planning to bring my flute and a field recorder (Zoom H5). For going camping, I’d say: Make plans with a friend who already has lots of gear and likes to plan camping trips! Or there are lots of organizations that host camping trips you can sign up for. One day, I’ll go solo-backpacking, but I really enjoy camping with friends.
If you could go hiking with anyone in the world who would it be and why?
My Chinese grandpa who recently passed away. He loved nature, especially flowers, and I would love to go for a hike with to appreciate the beauty of nature together.
Who are your conservation heroes?
Personally: my grandmother who worked as lawyer to protect the environment in Florida, where I grew up. She introduced me to the whole world of conservation at an early age and I have so many joyful memories sifting through sargassum weed with her for tiny little shrimp and crabs, or looking for monarch caterpillars in the garden.
Thinking globally: Indigenous peoples around the world who steward and protect the lands they live on—including 80% of the world’s biodiversity. There’s growing recognition of this, and I hope to see more respect, protection, resources, and political action dedicated to Indigenous peoples who are doing this important work.
Do you feel that we will see a change and more representation in the outdoors?
Definitely! It’s already happening. Social media has actually been really beneficial in this regard because people can form their own communities online and share media and resources relevant to them. The outdoors industry is moving slower, but I’m seeing more initiatives to diversify marketing and such. The industry will have to adapt to include the people of the global majority if it wants to survive.
What do you see as the future for the outdoors?
Biodiverse (including humans!), inclusive, healthy, thriving, accessible experiences for adaptive skill levels. I am optimistic!
The sweet smell of petrichor, a cup of tea, and the redwoods. What more could you ask for?
True! Maybe an animal in the bushes nearby and a human friend to share it all with :)
Weddings, huh? Talk about a stress fest. And for the bride, it’s like a 24/7 walk on eggshells. However, add in a paranoid and overprotective sister, and you’ve got a recipe for a completely different degree of drama. In “Polite Society,” Ria Khan (Priya Kansara) and her gang of clumsy pals take the phrase “till death do us part” to a whole new level as they plot to “steal” the bride — aka Ria’s own sister, Lena (Ritu Arya), during her shaadi reception. But with a wedding hall packed with guests, a mother-in-law from hell, and a groom with more shades of fraud than a rainbow, this heist is anything but smooth sailing.
It goes without saying but “Polite Society” comes with a cast of wacky characters, gut-busting one-liners, and an action-packed heist sequence, making it a must-watch for anyone who loves a good comedy. I mean who hasn’t dealt with some serious wedding drama, am I right?
Lead actress Kansara agrees wholeheartedly. “I definitely have!” she chuckles, as I catch up with her at Soho Hotel in London. Despite the rubbish weather outside, Kansara is a ray of sunshine with her infectious enthusiasm.
The minute I read the script, I thought to myself…wow, playing Ria is going to be one wild ride!
And wild is definitely the right word to describe her character. Ria is a British-Pakistani martial artist-in-training from London, determined to become a professional stuntwoman. Her sister, Lena, who dropped out of uni, often ends up being the guinea pig for filming Ria’s stunts for YouTube, including one lovingly dubbed “the fury.” She reveals
I’d never done martial arts before this film. The stunt training started from the day I got the role, and it was three to four times a week all the way until we finished filming. It was a seven-week period in total, and boy, was it physically demanding. Oh my God, I think I can add a whole new skills section to my CV! But on a serious note, it was so much fun and we had an amazing stunt team. They, including my stunt double, taught me so much. It was important to me to do my own stunts as much as possible, but also strike a healthy balance.
For South Asian women, who are often expected to be quiet and agreeable, all that punching and kicking on set must have been cathartic, right?
Honestly, it was like anger management at work! I got to kick and throw things around — it was the perfect balance.
What sets Kansara apart from other actors starting out in the industry is her ability to draw from her own life experiences to bring authenticity to her characters on screen. Her career began with a degree from UCL and a communications job at a pharmaceutical company. But today, her versatile range and unwavering commitment to her craft have propelled her to the forefront of British comedy, portraying defiant South Asian women we’d love to see in real life.
From my own experience as a South Asian woman, I’ve always been told to do what’s ‘proper’ and think twice before speaking up. Playing a character like Ria and putting myself in her shoes, I felt like I was doing and saying things that I wish I had done at her age. It was almost like living through her and speaking my mind about things I never did.
Without a doubt, every South Asian woman on this planet wishes she cared more about herself and less about what other people think.
Ria totally inspired me. If only I had her mindset when I was younger, my career path would have taken off way sooner instead of worrying about other people’s opinions.
The chemistry between the cast members on and off-screen is so apparent, especially the sisterhood between Ria and Lena. The wild adventures of a bride, and her paranoid maid of honour navigating through family drama, are bound to create some unforgettable moments on set.
We both confess our love and admiration for Nimra Bucha’s portrayal of Raheela, Lena’s evil mother-in-law and share a teenage fangirling moment:
I’m obsessed with that woman. There’s something terrifying yet ultra sexy about her character in “Polite Society” that’s mesmerising. I absolutely loved the dance sequence. As South Asians, we’ve all grown up watching Bollywood films and idolising Madhuri Dixit’s iconic dance moves. “Polite Society” gave me my Bollywood heroine moment, and it was a dream come true with the costumes and jewellery.
It’s definitely a unique experience for Kansara, considering her former career was worlds apart from entertainment. So, what advice does she have for aspiring actors who may secretly wish to pursue the same path, but are unsure of the next steps? Kansara advises, drawing from her character’s heist-planning skills.
I believe starting small and honing your craft is an underrated superpower. If you’re passionate about acting, make short-form videos, and build your portfolio. You never know who might be watching.
So, grab your popcorn and your sense of humour, and get ready for “Polite Society” — the film that proves that sometimes, the most polite thing to do is kick some butt and save the day. It released in cinemas on April 28th, and I highly recommend it.
February 25, 2023April 5, 2023 4min readBy Anita Haridat
Saheli Khan
From singing and acting to drawing immaculate figurines, Saheli Khan, 11, has made her debut in the North American Broadway tour as young Anna in Disney’s musical “Frozen.” As a first-generation Indo Caribbean, with roots in India and Pakistan, she continues to pave the way for young people with similar backgrounds.
Khan has always enjoyed entertaining those around her and she continues to have the motivation to pursue her passions. In school, she always sought to lead her class in songs and she was encouraged by her parents and teachers to enroll in music and acting classes, even at a young age. These ventures fueled her passions even more.
Continue reading to learn more about her journey!
What do you like about acting the most?
I like to portray different characters. Specifically, I like playing characters who have strong personalities and those who portray a sense of bravery, especially during problematic occurrences.
As a first generation Indo Caribbean actress, how do you feel about your journey as a young Disney princess? Do you feel that you are paving the way for other Caribbean and South Asians who want to pursue similar paths?
Diversity has always been important to me, but in today’s society, I feel that most people would like to be accepted and encouraged. As a Disney Princess, I am simply helping to broaden the field for all young people to see that skin color should not matter.
Saheli in Hidden Folk outfit| Photo courtesy of Saheli Khan
What do you like about your character, Anna? Is there anything that you may dislike?
Young Anna is a ball of sunshine! She is happy, funny, and a delight to be around. Despite having a troubled childhood, she grows up to be just as joyous, but she is also courageous as she goes on a journey to find her sister. I love everything about young Anna and she truly embodies who I am as a person.
Who is your inspiration and why?
My parents are my inspiration. My mom is beautiful, loving, and she works hard without ever giving up. No matter the task, she finds a solution and keeps on going with a smile on her face. She always tells me, “Whenever you feel overwhelmed, remember whose daughter you are and straighten your crown.” And my dad is my best friend. He’s insanely funny, caring and knows all the best places to eat! My parents are exactly how I want to be when I grow up.
If you had a magic wand, what show would you do next?
I would love to be Annie on Broadway or play the lead in a series or movie.
What is the one last thing that you do before you step out on stage and the curtain goes up?
There are many things I do before I step on stage. I do fun and silly things quietly with my “Frozen” sister, Mackenzie Mercer, and play with my Anna pigtails for good luck.
What are your other passions?
I love to sing, act, and spend time with my younger cousin, Ayla. I also love to draw and color since it makes me feel relaxed. I was told I have a great ability to draw and make figurines ever since I was a child. And I love exploring new cities and eating at great restaurants with my family.
Saheli dressed in her “Young Anna” costume | Photo courtesy of Saheli Khan
What advice do you have for young people who are just starting their careers, specifically within the field of musical theater?
To have a positive mindset, practice diligently, and enjoy every moment within the journey. I have learned that there may be some occurrences that may not take place the way that you want them to, but there’s always an opportunity to learn from them.
Aside from your career, how do you balance your schoolwork and acting?
I attend school virtually, which is essential when I am on tour. Each day I have scheduled school hours that allow me to focus and complete all school assignments. Once that is done, I have most of the day to work on extracurricular activities, go on outings, and hang out with my friends. Though performing takes a large chunk out of my day, it helps that I enjoy it, so it doesn’t feel like work.
What types of roles do you see yourself playing?
I love to play humorous characters such as young Anna from “Frozen.” I truly enjoyed this role as it captures who I truly am.
Khan’s debut marks the start of a budding career. With her array of talents and future goals, we are bound to see more of the young actress in the future and more representation of Indo Caribbeans in mainstream media. If you would like to purchase tickets for Disney’s “Frozen,” click here.
